A clever, captivating landing page builds the perfect amount of hype for your business. The resulting “funnel” helps to guide customers straight to your door (whether virtual or otherwise). But in order to build up some buzz, you’ll need the right web tool. Figure out which of these top five landing page and funnel building tools are right for you.
Image by ClickFunnels Ninja.
ClickFunnels is a feature-rich sales funnel builder that comes closer than ever before to “doing it all.” In fact, their feature list is massive, making ClickFunnels a good option for those with some experience. ClickFunnels allows you to access drag-and-drop site templates, industry-based funnel structures, split tests, and more depending on your membership level. They recently announced Actionetics, an internal service that helps you learn about your site visitors, then create sales funnels based on their preferences and behavior. Backpack, another internal feature, lets you boost leads via partners and affiliates, who are paid on commission through the service. If you’re scaling your business and need a million different features, ClickFunnels may be the tool for you.
Why we like it: If you don’t need a million features, you can sign up for lower-level memberships, which allow access to more basic services.
Price: 14-day free trial; $97/month for basic services; $297/month for unlimited funnel/page access and Actionetics/Backpack features
Image by SuperFastBusiness.
Leadpages helps you generate leads for your business both on and offline. Depending on your business goals, you can use it to build an email list, identify prospective clients, register people for your webinars, or launch your next groundbreaking product. With Leadpages, the ultimate goal is to create an awesome landing page for your business. Every template is mobile-friendly, and it’s easy to create pop-ups that notify visitors of good deals or invite them to join your newsletter. Leadpages supports seamless integration with MailChimp, Hubspot, Infusionsoft, Shopify, and many other platforms.
Why we like it: Don’t want to break up with your existing website? Leadpages makes it easy to publish individual pages to an existing site so you can have your cake and eat it, too.
Price: $37/month standard; $79/month pro; $199/month advanced
Image by OptimizePress.
WordPress users, you’re in luck—OptimizePress is a plugin and theme specifically designed to turn WordPress sites into lead converters. This one comes with 30 landing page templates (with many more for sale on its marketplace site), full-scale sales page templates, a premium blogging system, product launch funnels, and more. OptimizePress’s editor is live, meaning you can see your site’s changes in real-time without needing to hit “preview” so much it makes your finger hurt.
Why we like it: Businesses can elevate the value of their content by creating secure and customized membership portals. Now your members can feel like VIP’s.
Price: $97 one-time fee for core package; $197 for publisher package; $297 for pro package
Image by GetApp.
You don’t have to be an HTML genius to create a beautiful, fully-customized landing page. In fact, with Unbounce, you don’t even need to know what HTML is. Unbounce’s diverse templates and rich visual features let you create the visitor experience you envision, then test it against different variations. No more guessing what your future customers like—now you’ll know for sure.
What we like: You don’t need an outside service to conduct A/B testing. Unbounce does it for you, then updates the results in real-time.
Price: Free 30-day trial; $49/month for solopreneurs; $99/month for small businesses; $199/month for agencies and marketing teams
Image by Lander.
Lander is best for those who need a landing page, stat. Quick drag-and-drop templates make it easy to create high-conversion landing pages in minutes. Auto-fill forms, email integration, and welcome emails help to boost conversions up to 200 percent. You can even use creative Google fonts to make your page stand out from all the rest.
What we like: Lander integrates beautifully with external analytics platforms, so you don’t have to learn a new program in order to get the stats you need.
Price: Free 14-day trial; $22/month for one domain; $74/month for 50 domains; enterprise levels available
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