Last October, Bloomberg reported that YouTube had begun working on a new process which would enable creators to tag products displayed in their video clips, and provide direct shopping options, facilitating broader eCommerce opportunities in the app.

Now, YouTube has moved to the next stage of testing - as reported by Android Police, YouTube has now launched a live test of its product tags with selected creators.

As per YouTube:

"We’re testing a new way for people to easily discover and purchase products featured in YouTube videos. Creators in this pilot can add certain products to their videos. Viewers can then see a list of featured products by clicking the shopping bag icon on the bottom left corner of the video. From there, viewers can explore each product’s page to see more information, related videos, and purchase options for that product."

YouTube says that it's currently piloting the program with a limited number of creators, with the new tags visible to users in the US on iOS, Android, and desktop.

YouTube Launches Next Phase of Program to Tag Items Within Video Clips | Social Media Today
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