Added to Calendar: 01-20-22


Nov 10, 2016

Online YoastCon – Shopify edition​

Yoast SEO comes to Shopify

Thursday, January 20, 2022, 4:30 pm CET / 10:30 am EST
Tune in whenever you like!

Yoast SEO is coming to Shopify. And to celebrate this, we’re hosting an online YoastCon – Shopify edition. It’s packed with interesting talks by experts from the SEO world. After this event you’ll:

Know how to improve the SEO of your online stores
Have actionable tips to get started right away
Be able to use Yoast SEO for Shopify to its fullest

This special edition of YoastCon calls for special guests. That’s why we’ve invited several speakers who are experts in the field of ecommerce SEO. Check out the schedule right here:

TimeTopic & speaker(s)
4:30 pm CET / 10:30 am ESTIntroducing Yoast SEO for Shopify & product demo – Thijs de Valk & Joost de Valk (Yoast)Info
5:00 pm CET / 11:00 am ESTWhy your online store needs superb content and how Yoast SEO helps you create it
– Marieke van de Rakt & Willemien Hallebeek (Yoast)
5:30 pm CET / 11:30 am ESTThe worst SEO issues of online stores in 2022 and how to fix them in a cost-effective way!
– Aleyda Solis (Orainti)
6:15 pm CET / 12:15 pm ESTEvery best practice you’ve learned for ecommerce SEO is wrong – Mike King (iPullrank)Info
7:00 pm CET / 1:00 pm ESTHow Google’s ecommerce landscape is evolving– Lily Ray (Amsive Digital)Info
7:45 pm CET / 1:45 pm ESTEcommerce SEO best practices to reach more online customers organically
– Kevin Indig & Jackson Lo (Shopify)
8:30 pm CET / 2:30 pm ESTHow to make a perfect ecommerce website – Jono Alderson (Yoast)Info
9:15 pm CET / 3:15 pm ESTWhat to expect next? – Thijs de Valk & Joost de Valk (Yoast)Info
9.30 pm CET / 3.30 pm ESTSurprise act!

Register for Online YoastCon – Shopify edition now!

During this event, we’ll also have a support booth that you can join at any time to ask questions about Yoast SEO and SEO in general!

These SEO experts are looking forward to seeing you at their talk​


Aleyda Solis


Mike King


Kevin Indig
Director of SEO


Jackson Lo
Sr. SEO Lead


Lily Ray
Director of SEO
Amsive Digital​


Joost de Valk
Founder & CPO


Jono Alderson
Digital strategist


Thijs de Valk



Marieke van de Rakt
Marketing manager


Willemien Hallebeek
Manager content


Tune in for these talks​

Introducing Yoast SEO for Shopify & product demo​

After helping millions of WordPress websites improve their rankings in search engines, Yoast SEO comes to Shopify. As a Shopify store owner, you can soon use state-of-the-art SEO tools as well! But what is the Yoast SEO mission, how does the app work, and how can it help you outrank your competitors? In this introduction and product demo, Thijs de Valk & Joost de Valk will talk you through all you need to know about the brand new Yoast SEO for Shopify app.


Joost de Valk​

Joost de Valk is the founder and Chief Product Officer at Yoast. He spends most of his time at Yoast working on Yoast SEO and its add-ons. As Chief Product Officer he makes sure the roadmap for all our products is managed.


Thijs de Valk​

Thijs is the CEO of Yoast. As a behavioural scientist, he’s interested in how people interact with our products, services and how they view our brand as a whole.

Why your online store needs superb content and how Yoast SEO helps you create it​

Great content is an essential asset for your ecommerce website. But what is great content? Where do you start? And how can a blog help your online business grow? Marieke sheds her light on creating good content for your ecommerce website. Of course, the SEO and readability analyses in Yoast SEO can also assist you in this process. How does Yoast SEO for Shopify help you create better content for both your audience and search engines? And why does it analyze product pages and blog posts differently? Willemien will tell you all about that!


Marieke van de Rakt​

Marieke van de Rakt is creative marketing manager at Yoast. She loves writing about content SEO, speaking at WordCamps and improving Yoast SEO and the Yoast SEO Academy: the online courses platform.


Willemien Hallebeek​

Willemien is our manager content at Yoast. She loves creating user-friendly content and making it easy to find for people and search engines.

The worst SEO issues of online stores in 2022 and how to fix them in a cost-effective way!​

From product inventory handling to navigation and facet indexing, categories and product content optimization and more! Learn about the biggest SEO issues and top opportunities for online stores in 2022 and how to whether fix or leverage them in a cost-effective way.


Aleyda Solis​

Aleyda Solis is an SEO Consultant and founder of Orainti -a boutique SEO consultancy-, speaker and author with +10 years of experience of working with e-commerce and marketplaces sites, who also offers actionable SEO tips in her weekly YouTube video series “Crawling Mondays“, the #SEOFOMO newsletter, with a summary of the latest news in SEO, and the Free SEO Learning Roadmap, Aleyda has been awarded as the European Search Personality of the Year in 2018, and is also co-founder of

How Google’s ecommerce landscape is evolving​

Google has recently launched a variety of updates and new features related to ecommerce. Learn about what’s new in the world of e-commerce, and why the increasing threat of Amazon might lead to big changes on Google in 2022.


Lily Ray​

Lily Ray is the Director of SEO at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. She began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b, and CPG sites. She loves diving into algorithm updates, assessing quality issues, and solving technical SEO mysteries.

Ecommerce SEO best practices to reach more online customers organically​

Kevin and Jackson will go over why it’s important to invest in SEO and best practices that will set your online store up for success and attract customers who are seeking out your products organically.


Kevin Indig​

Kevin Indig is the SEO Director at Shopify, creator of the Growth Memo newsletter and host of the Tech Bound podcast. Before Shopify, he ran SEO & Content at G2 and Atlassian and helped companies like eBay, Eventbrite, Samsung, Pinterest, and many others grow their organic traffic.


Jackson Lo​

Jackson Lo is a Senior SEO Lead at Shopify. Before Shopify, he was the Senior SEO Strategist at TripAdvisor who worked on scaling organic programs across the globe. With over 10 years of experience in the field of SEO, he’s helped businesses small and large improve their visibility and deliver impact.

How to make a perfect ecommerce website​

If the quality of our websites determines how well they perform, then why are they all so terrible? From start-ups to enterprises and everything in-between, organizations are allowing their slow, broken websites to cost them a fortune in missed opportunities and lost revenue. It’s time to change that. We can do better – we can make our websites perfect, delight our users, and beat our competitors to the finish line with just a few simple tricks.


Jono Alderson​

Jono Alderson is a digital strategist, marketing technologist, and full stack developer. He’s into technical SEO, emerging technologies, and brand strategy.

Closing remarks – What to expect next?​

Yoast SEO is released for Shopify, but what is next for the app? What can you expect as a user? Join the closing remarks to hear Thijs de Valk, the CEO of Yoast, talk about the plans of Yoast SEO for Shopify.
And a YoastCon wouldn’t be a YoastCon if we didn’t have a surprise. We’ll close the event off with a special act, so stay tuned till the end!

Support booth​

Join our support booth during this YoastCon. By registering for Online YoastCon, you get access to the support booth where you can ask both Yoast SEO and SEO-related questions. Our dedicated support team will be there during the whole event to answer all your questions.

Time: 4:30 pm CET / 10:30 am EST
Duration: the whole event

Register for Online YoastCon – Shopify edition now!

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