Yoast: The Complete Beginner's Guide to SEO

djbaxter

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Some of the information and recommendations in this article are specific to WordPress and Yoast's well-known WordPress SEO Plugin. However, even if your site doesn't use the WordPress platform, you will find plenty of hints for general SEO on any platform or any website.

Complete beginner's guide to SEO
by Yoast
May 9, 2020

SEO and search in general
If you don’t want to spend money on advertising in search engines but do want to increase traffic to your website, then by now, you should realise SEO is the way to go. In the articles listed below, we have written everything you need to know about SEO and Search in general. So you will find out what Google does, what SEO is, how it affects the search result pages and our beliefs on practising good SEO.
Link building
Google uses links to find your website and its content. If you haven’t got links, it can be hard to get your site noticed by robots and your site might not get indexed as quickly. If your website is already indexed, you can link to your new content from a page that has already been indexed. This is what we call internal linking. If another website links to your website or the other way around, that is what we call external linking. Read all about it in the next posts and put this knowledge to use.
Mobile
Google announced that by September 2020, it would make mobile-first indexing the default. Google will do this because just more people use the web on their mobile devices than on any other device. Your website must be responsive, meaning it displays correctly on mobile phones, tablets, and other handheld devices. In the following blog posts, we will tell you what you can do to optimize your website for mobile use.
Technical SEO
Analytics
By the time you are reading this part of the beginner’s guide to SEO, you probably already know what Google Analytics is. If not, no problem, we’ve got you covered. If you know the basics, we will elaborate on some practical information about using Google Analytics. Next to Analytics, there is Search Console. Everyone maintaining a website should be using Google Search Console. It gives a lot of insight into how your website performs and what you do to improve its performance.
Social
Did you know your presence on social media also affects your SEO? Therefore our CEO Marieke van de Rakt wrote an excellent post on how to use social media. Find out how and why it could benefit your SEO strategy.


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