Featured Writing Online Content People Will Actually Want To Read

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Adrianna Nine

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Before you write that blog post, think about how much online content already covers your topic of choice. What will you do to set that post apart from the rest? Why should people read your post when they already have hundreds of other options?

This Mashable article (if you choose to call it one) covers a few good tips for writing a blog post that people will actually want to read. The catch? I had to select this very article from tons of others just like it. ;)

Before you read, a bonus tip from yours truly: Establish authority. If you have a degree in the topic you're discussing, or 10 years professional experience, or even just a wild, personal story to go along with your biggest lesson -- say so. People want to know that they can trust what you have to say.

(Full article can be found on Mashable.)

What are Oliver Emberton's tips for running a blog?

Answer below by Quora user Oliver Emberton, Founder of Silktide.

1. The world owes you nothing
. . . Tell me: (a) is your writing more deserving of attention and (b) how would anyone even know?

2. Give people a reason to care

  1. Who am I writing for?
    What can I do for them?
    Why should they care?
3. Hook emotionally

. . . These emotions can be conveyed in a headline. Your headline is where you will win or lose most of your audience. A title in a tweet is judged and dismissed by 99% of your audience before they see another word; ensure yours punches them in their emotional face.

4. Edit as much as you write

. . . Don't mistake editing for proof reading. Editing is where you take your work apart in a blender, rearrange, rewrite and rethink everything. Everything.
 

grNadpa

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Thank you, @Adrianna Nine , for sharing this article. As you know, having kindly responded to my BizWarrior's post about pitching my wife's book to a magazine's editor, I struggle with the fear of appearing as the South End of a North Going Horse.

Let my kindred spirits that read Emberton and your comments take them as tools to improve their blogging rather than reasons to abandon the effort.
 

Valerie Hart

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@Adrianna Nine this is great for me! As many know, I'm starting my own editing business, but I was trying to figure out if I should have a "tips and tricks" section on my website. I keep thinking to myself, "What advice can I give that Google can't already answer?" Would you suggest I do so anyway? Or do you think it would hinder my site to give small pieces of free advice I would usually be asking them to pay me for?
 

djbaxter

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I was trying to figure out if I should have a "tips and tricks" section on my website. I keep thinking to myself, "What advice can I give that Google can't already answer?" Would you suggest I do so anyway?
Having the advice come from a professional editor, even if it only confirms something on Google, is worth it. Google doesn't sift accuracy of information really - just popularity.

Or do you think it would hinder my site to give small pieces of free advice I would usually be asking them to pay me for?
Absolutely not. It will be proof of your competence and in any business giving a little something away for free encourages people to come back to your site.
 

pedrocampos

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Blogging is a long term investment, it`s about building relationships, just like a youtube channel and this is where most people get it wrong.
 

Charu

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Nice. Thanks for sharing this knowledge with us . I believe that content writing is something that can grab the attention of the people.
 

Gin

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I keep hearing, money is in the email list! I'd suggest using a newsletter to promote any affiliate links and your 'advice, tips and tricks' column. I still have to do that on a blog of mine too.
 

DakotaJ19

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This is a great article. You have to move away from just writing for content and writing quality pieces that people actually want to read.
 

Hazel Gomez

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Your post is very helpful for most bloggers, with the content the title should also be interesting and informative for people. Like people's interest, exciting news etc. Like I saw an article about earning money online, this looks interesting and also profitable.
 
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