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Writing Online Content People Will Actually Want To Read

Discussion in 'Content Marketing' started by Adrianna Nine, Dec 8, 2016.

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  1. Dec 8, 2016 #1
    Adrianna Nine

    Adrianna Nine MVP Member

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    Before you write that blog post, think about how much online content already covers your topic of choice. What will you do to set that post apart from the rest? Why should people read your post when they already have hundreds of other options?

    This Mashable article (if you choose to call it one) covers a few good tips for writing a blog post that people will actually want to read. The catch? I had to select this very article from tons of others just like it. ;)

    Before you read, a bonus tip from yours truly: Establish authority. If you have a degree in the topic you're discussing, or 10 years professional experience, or even just a wild, personal story to go along with your biggest lesson -- say so. People want to know that they can trust what you have to say.

    (Full article can be found on Mashable.)

     
    David_Wu, grNadpa and djbaxter like this.
  2. Dec 17, 2016 #2
    grNadpa

    grNadpa Member

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    Thank you, @Adrianna Nine , for sharing this article. As you know, having kindly responded to my BizWarrior's post about pitching my wife's book to a magazine's editor, I struggle with the fear of appearing as the South End of a North Going Horse.

    Let my kindred spirits that read Emberton and your comments take them as tools to improve their blogging rather than reasons to abandon the effort.
     
    azgold and djbaxter like this.
  3. Dec 17, 2016 #3
    Adrianna Nine

    Adrianna Nine MVP Member

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    @grNadpa yes! So many people abandon blogging because the work is too ambiguous. I feel that having a few guidelines really helps you stay consistent with your work.
     
    azgold likes this.
  4. Jan 24, 2017 #4
    KITTVSKARR

    KITTvsKARR Member

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    Just make sure the topic you are writing about is actually something you can give knowledge on.
     
  5. Jan 28, 2017 #5
    Valerie Hart

    Valerie Hart MVP

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    @Adrianna Nine this is great for me! As many know, I'm starting my own editing business, but I was trying to figure out if I should have a "tips and tricks" section on my website. I keep thinking to myself, "What advice can I give that Google can't already answer?" Would you suggest I do so anyway? Or do you think it would hinder my site to give small pieces of free advice I would usually be asking them to pay me for?
     
    djbaxter likes this.
  6. Jan 29, 2017 #6
    djbaxter

    djbaxter Administrator Moderator Member

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    Having the advice come from a professional editor, even if it only confirms something on Google, is worth it. Google doesn't sift accuracy of information really - just popularity.

    Absolutely not. It will be proof of your competence and in any business giving a little something away for free encourages people to come back to your site.
     
    Valerie Hart likes this.

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