Why Wix sites are bad for SEO

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Nov 10, 2016
Are Wix Sites Bad for SEO?
by Alula Amare, SearchInfluence.com
September 12th, 2019

Wix is one of the most widely used website builders in the world .... but .... it’s not exactly a secret that Wix sites have a bad reputation within the digital marketing community. It got so bad that Wix tried to prove a point by holding a contest to see if anyone could outrank them for the keyword “SEO hero.” Spoiler alert: they didn’t win.

So what’s wrong with Wix sites? In short, there are several technical aspects of SEO that Wix sites don’t mesh with.
  • URL Structure: Free Wix sites have a URL structure of username.wixsite.com/siteaddress. As an address, that’s hard to remember, and it’s not exactly something you’d print on a business card. Wix users can have more control over their domain name by usingthe paid service, but if Wix’s entire shtick is being a free website builder, then it’s not a good look to charge people for something as basic as a regular-looking domain name.
  • Google Analytics: Google analytics can’t be implemented on free Wix sites because they technically don’t have unique URLs.
  • Site Crawl Issues: Wix sites don’t allow users to edit their robots.txt files, which can make it more difficult for search engine crawlers to index sites with dozens or hundreds of pages.
  • 301 Redirects: Free Wix sites do not support 301 redirects. If you take down a page for any reason, you can’t redirect users to another page, and you will lose the original page’s link equity.
  • Site Speed: Google has started to place more and more emphasis on site speed as a factor for keyword rankings. Wix sites tend to load slowly because they require hundreds of Javascript file requests before rendering a web page. This affects pages’ keywordrankings and offers a worse experience for users.
  • The Templates: Once you’ve selected a template for a Wix site, you’re stuck with it. You can’t pick a new one or make major edits to your current template without losing all of your content.
Wix sites do have some benefits: Users can still use fundamental site optimization tools, like title tags, meta descriptions, blogs, H1s, and H2s. Business owners can customize their site’s design (to an extent) with Wix’s templates. They also support e-commerce in their premium plans. So if you’re trying to establish a client base online, Wix isn’t the worst place to start, especially if you have a decent following on Instagram and just need a website so users can make purchases. ....

Most new businesses will outgrow a Wix site once they’ve reached a certain level of success. Attracting new customers, and keeping the ones you already have, will get increasingly competitive. At that point, you’ll need to have a well-defined SEO strategy. Moving on to a more robust CMS like WordPress should be a priority.