"Sometimes, when food trucks go brick-and-mortar, they’ll drive the food truck into the restaurant," says Eric Silverstein, referring to those who try to replicate the same menu and persona.

But it's a different game, and Silverstein knows the struggle firsthand.

As the founder of The Peached Tortilla in Austin, Texas, he's hustled to execute his vision of marrying cuisines to create items that some might deem strange — like bánh mì tacos, Nutella spring rolls, and bacon-jam fries.

Read more: Peached Tortilla tacos Austin - Business Insider

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