Why digital is the way to win in Canada

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djbaxter

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Future proofing your business: Why digital is the way to win in Canada
Think With Google
June 2019
By 2023, Canadian digital commerce will grow by 30%.1 That’s a $60-billion market. The opportunity is there for the taking — and there’s room for all retailers to thrive whether they’re traditional, pure play, or brand-focused.

When it comes to online shopping, Canadian consumers are, in fact, already leaders in many ways. According to new research by Google and Deloitte on the eCommerce landscape, 77% of Canadians go online to discover the things they want to buy, compared to 72% of Americans.2 And 82% of Canadians research and purchase online, which is on par with the U.S. at 85%.3 Plus, Canadian consumers want to buy Canadian products. Are you making it easier for them to purchase yours?

There’s a great divide out there between the retailers who can quickly adapt to and thrive in this environment, and those who can’t. But the good news is, your business has more opportunity to build on than ever before.

Sources:
1 eMarketer, May 2019, Retail Ecommerce Sales, Canada 2019 – 2023
2 Deloitte/Google, “”Future proofing your business: Why digital is the way to win in Canada”, Canada and USA, March 2019 – April 2019, n = 1009 Canadian Shopper 18+ and n = 1000 US Shoppers 18+
3 Deloitte/Google, “”Future proofing your business: Why digital is the way to win in Canada”, Canada and USA, March 2019 – April 2019, n = 1009 Canadian Shopper 18+ and n = 1000 US Shoppers 18+
4 Download Google/Deloitte Whitepaper, June 26, 2019 (PDF)
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parvati

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Entrepreneurs should also consider using influencers' services. There are a lot of users that can promote almost any kind of product through their social media accounts. As for the prices, as you can see here, there's even a free starter pack to give it a try.
 

JeanLuc

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I think digital is becoming more and more relevant all around the world. Definitely worth looking into.
 

JeanLuc

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Entrepreneurs should also consider using influencers' services. There are a lot of users that can promote almost any kind of product through their social media accounts. As for the prices, as you can see here, there's even a free starter pack to give it a try.
That depends how loyal their following is. I know people who are making over $100k/year from a 50k following and there are people with a 2 million following who can't even sell 30 t-shirts...
 

djbaxter

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That depends how loyal their following is. I know people who are making over $100k/year from a 50k following and there are people with a 2 million following who can't even sell 30 t-shirts...
That's very true. And the number of followers can be easily inflated. Caveat emptor.

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