Why and How to get started in Youtube marketing


Nov 10, 2016
An interesting summary of the reasons you should consider marketing with Youtube... and how to do it.

7 Vital Elements of a Successful YouTube Video
by Jon Clark, Search Engine Journal
July 14, 2017

YouTube is a marketer’s paradise.

The statistics are mind-blowing:
  • YouTube is the second most popular social networking site, with more than 1 billion monthly users.
  • In one month, 80 percent of people between the ages of 18 and 49 watch YouTube videos, meaning that there is a ready audience for your content.
  • Additionally, 60 percent prefer online video platforms to live TV, making YouTube one of the best marketing or advertising destinations.
  • Even better is the average amount of time your audience will spend on YouTube. On an average session, users spend about 40 minutes.
  • 300 hours of video is uploaded to YouTube every minute.
  • Millennials also spend a lot of their time on YouTube. Among millenials, YouTube accounts for two-thirds of the premium online video watched across devices.
Oh, and let’s not forget Google’s test leveraging YouTube videos in image search. It stands to reason Google will continue to find ways to test the integration one of its key assets.
Jon Clark discusses how to be successful at using Youtube for marketing and branding.


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