WhatsApp now allows you to create a business account so you can use WhatsApp to message to customers, feature products and use 'Stories' to promote new products and events.

I think this is a great way for small business to better market to their customers. It's a good place to start if your business is just starting out and you have a small customer pool

For more information about the features and how to sign up, Headway Capital has a great infographic about it here:
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