What do you think is the most common mistake in beginners advertising attempts?

DavidDiamond

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Jan 11, 2019
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In my experience the biggest beginners mistake in advertising is Never doing it but only reading about it . Over and over and over again. Or its trying it in a random way and not getting the results and giving up really quick.

What is your take on this?
 

johnmart

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Nov 15, 2018
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Making mistakes is part of the learning process when it comes to trading. If you are the beginner of marketing and advertising fields, first follows some point that everyone mistake in these fields -

  • Not Having a Trading Plan
  • Trading Multiple Markets
  • Using Too Much Margin or Leverage
  • Represent Your Products and Service with Visual
  • Overconfidence or Hubris// Underestimating Your Abilities
 
Joined
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The biggest mistake I noticed with people who go into advertising is thinking that when they advertise something, people will automatically buy. They'll just copy an ad they like and expect results. And they usually expect great results.

But it doesn't work that way. You have to study your market. You have to test your market. You have to have a sales goal and plan your advertising according to your target. Yeah, not meeting your target sucks. But exceeding it can be just as bad, especially is your business doesn't have the capability to respond to that increased demand. And once your customers get frustrated because you can't deliver, a good ad could end up backfiring on you.
 

SkyWriting

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Nov 3, 2019
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The biggest mistake I noticed with people who go into advertising is thinking that when they advertise something, people will automatically buy. They'll just copy an ad they like and expect results. And they usually expect great results.

But it doesn't work that way. You have to study your market. You have to test your market. You have to have a sales goal and plan your advertising according to your target. Yeah, not meeting your target sucks. But exceeding it can be just as bad, especially is your business doesn't have the capability to respond to that increased demand. And once your customers get frustrated because you can't deliver, a good ad could end up backfiring on you.

What happens so often is people copy the ad style of their competition, not realising that so much of ad copy is written by people with no experience. Or they try to mimic "Brand" marketing, which does work well if you can saturate multiple channels all at once. The big "brand" spenders look plentiful......but there are 100's of suppliers in the same categories you never see because most don't have the money for TV, Radio and print saturation.

For most, direct response marketing is the way to go.
 

SkyWriting

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In my experience the biggest beginners mistake in advertising is Never doing it but only reading about it . Over and over and over again. Or its trying it in a random way and not getting the results and giving up really quick.
What is your take on this?
Giving up is certainly a problem. In one instance a person sent out 3 versions of a sales letter. One was a dud, the second broke even, the third mailing was wildly profitable from three copywriters paid similarly.
Just changing a few words in your marketing might be the difference between a dud and a home run. Determination is a huge factor in success. Plan on working it till it works.
 

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