Apr 13, 2018
A lot has happened so far in 2021, and the hit of the COVID-19 pandemic has altered the role social media plays within brands. That meant that while some of the trends which were predicted pre-pandemic did end up following through, some didn’t emerge at all.

Most notably, eCommerce sales have gone through the roof this year and have no means of slowing down, people have been spending a lot more time on social media, and video conferencing is still the new norm. This has led to a major shift in the way brands connect with their consumers online.

So, as we continue this year slowly adapting to the new norm, what social media trends will continue to permeate in 2021?

Here are 7 key trends to consider:
  • Live Streaming Will Take Center Stage
  • User-Generated Content Is Important
  • Social Commerce Will Continue To Grow
  • Goodwill and Purpose-Driven Missions Will Be Expected
  • Inclusivity Is Key
  • Authenticity and Transparency Is Vital
  • East-to-Consume Content Will Be Craved
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