Julia Sta Romana

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No one likes a con artist. Over time – if not right away – customers know when they are being “had.” It can range from slightly exaggerated claims to blatant lies – and everything in between. This is unethical marketing.

On the other hand, ethical marketing is about truth and transparency. A study by Label Insight found that 94% of consumers are likely to be loyal to a brand that offers complete transparency. Furthermore, 73% of consumers say they would be willing to pay more for a product from such a brand.

This brings us to MarketingCharts, a resource for marketing information and data. It tracks trends related to all things – as the name implies – marketing. It recently shared an infographic illustrating “What Best Describes Unethical Marketing.” The information came from a survey of 400 marketers in the U.S. and the UK about what they consider to be unethical marketing strategies. Here are some of the more popular answers:

· 69% said marketing that exaggerates or distorts the truth is unethical.
· 64% said marketing that targets and exploits vulnerable groups is unethical.
· 62% said marketing that conceals important information is unethical.
· 58% said marketing that is shaming is unethical.
· 56% said marketing that uses unrealistic or altered images is unethical.
· 56% said marketing that induces anxiety or fear is unethical.
· 43% said high pressure sales tactics are unethical.

Read more: Unethical Marketing Destroys Customer Experience And Brand Reputation
 

SkyWriting

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No one likes a con artist. Over time – if not right away – customers know when they are being “had.” It can range from slightly exaggerated claims to blatant lies – and everything in between. This is unethical marketing.

On the other hand, ethical marketing is about truth and transparency. A study by Label Insight found that 94% of consumers are likely to be loyal to a brand that offers complete transparency. Furthermore, 73% of consumers say they would be willing to pay more for a product from such a brand.

This brings us to MarketingCharts, a resource for marketing information and data. It tracks trends related to all things – as the name implies – marketing. It recently shared an infographic illustrating “What Best Describes Unethical Marketing.” The information came from a survey of 400 marketers in the U.S. and the UK about what they consider to be unethical marketing strategies. Here are some of the more popular answers:

· 69% said marketing that exaggerates or distorts the truth is unethical.
· 64% said marketing that targets and exploits vulnerable groups is unethical.
· 62% said marketing that conceals important information is unethical.
· 58% said marketing that is shaming is unethical.
· 56% said marketing that uses unrealistic or altered images is unethical.
· 56% said marketing that induces anxiety or fear is unethical.
· 43% said high pressure sales tactics are unethical.

Read more: Unethical Marketing Destroys Customer Experience And Brand Reputation


It gets worse. Any "ethical" employees perform poorly in such situations and eventually leave. So all you are left with is people who cheat or steal. Steal from your company eventually! You just shoot yourself in the foot.
 
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