Rising from the ashes...
Start: The Rising (Part 1) - Introduction
Previous: The Rising (Part 19) - Banks & Credit Cards
Current: The Rising (Part 20) - Marketing Giveaway
Next: The Rising (Part 21) - Delay Incorporation & Expenses
It has been four months since I started this series.
I find myself procrastinating both on my business efforts as well as posting my progress. So, here I am pushing through...
I've made some progress with my site selection; but, I will delay updates for another posting. In the mean time I will go over marketing give away campaign.
A few days ago I had an opportunity to attend Promotional Products Association International expo, which is the largest event in the US. The event is intended for marketing agencies and larger organizations; so, this was a great opportunity for me to learn where the heavy-hitters go.
PPAI Expo brought more than 12,000 distributors from more than 4,500 companies together under one roof for the five-day event.The PPAI Expo features more than 1,200 exhibiting companies showcasing more than a quarter million products over 1,000,000
There is certainly no shortage of products that you can brand, which can range from cents to hundreds of dollars. I didn't look at the premium products, and you can see many PPAI images on google; but, here are a few giveaway pic ideas
Incidentally, I think compressed t shirts is one of the cool giveaway; here are some t shirt shapes examples
Below pic showcases list of sample of giveaway products that I collected while walking around:
My primary focus is in education so, I skipped pass many exhibitors; but, I still was unable to cover 1/3 of the space.
Before going further, you may want to review my previous post on marketing giveaway.
My initial goal was to learn more about promotional giveaway; but, my presence made me realize that I was shortsighted with my branding. For example, I hadn't thought about having branded balloons for events, notepads, rulers, staplers, calendars, b-day cards, pens, toys. And no, it does not cost that much more; and it may even cost less!
BTW, while walking around I came across a credit card payment gateway vendor, that offered 0.25% markup on top of the interchange rate as appose to my previous finding of 0.3%. My projected annual gross is $600,000; so, a 0.05% difference can mean $300 savings, which will indirectly pay for this trip
Now I want to shift my focus on two related topics, which include:
- Promotional Giveaway Delivery
- Personalization of Giveaway