The Power of Call To Action (CTA): Infographic

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djbaxter

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3 B2B Case Studies That Prove the Power of CTAs
By Sean Martin, Moz.com
July 6th, 2017

You can’t afford to throw money away on inefficient tactics in the paid advertising space. Keeping your campaigns cost-effective is a must. To streamline your paid campaigns, there are many different landing page best practices you can employ. We've seen the most significant of these results often come from optimizing your call-to-action.

Now, optimizing your CTA can include a few different factors. Not only is there placement, copy, design, and the usual list of CRO check boxes — there's also the psychology of the interaction itself to consider.
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