- Nov 10, 2016
8 Social Media Tips for Small Businesses
June 19, 2019
June 19, 2019
Read more...The small business world can be a grind working in and on the business to reach goals and milestones and grow. Owners and employees wear a lot of hats and often excel at filling a lot of roles.
The day-to-day requirements of sales, operations, payroll, invoicing, service, and fulfillment take a ton of time and energy. Something that gets squeezed out is marketing.
The marketing mix for a small business often covers the essentials and things that are closest to the bottom line. These are often identified as the website and campaigns that impact lead or sales generation closest to the last click or to the conversion. Those include things like email marketing, SEO, and paid search.
Often, social media is left out of that mix or only done in a way that meets a bare minimum to show the business is real.
Social media doesn’t have to be a massive commitment or time investment. It also doesn’t have to be a big mystery as to how it could impact the business and fit into the marketing mix. By working smarter and not harder, you can use eight tips to put together a social media strategy that makes sense for the resources you have and ultimately can engage your audience and positively impact your business.
1. Identify Personas
There are a lot of resources that speak to the process of persona development and how it can help in the content marketing and overall marketing strategy for your business.
If you haven’t defined who the target audience is for your products, services, or offering, then you should start here. You don’t have to go through a massive branding or research project to get to the info you need.
If you don’t know where to start, I suggest jumping into your current Google Analytics account and activating the interests section and seeing which affinity groups are noted. If you don’t have the luxury of current data, you can dig into the Google Ads display planner and Facebook ad planning tools to explore the options for interests, demographics, and behavior and see how the categories and targeting fit with your understanding of your clients or customers. Using any working or refined models of specific personas, you can save time and fine tune your messaging and targeting in the social media networks to cast the right-sized net and get specific enough with your content.