Social Media Tips for Small Businesses

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djbaxter

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8 Social Media Tips for Small Businesses
SearchEngineJournal.com
June 19, 2019

The small business world can be a grind working in and on the business to reach goals and milestones and grow. Owners and employees wear a lot of hats and often excel at filling a lot of roles.

The day-to-day requirements of sales, operations, payroll, invoicing, service, and fulfillment take a ton of time and energy. Something that gets squeezed out is marketing.

The marketing mix for a small business often covers the essentials and things that are closest to the bottom line. These are often identified as the website and campaigns that impact lead or sales generation closest to the last click or to the conversion. Those include things like email marketing, SEO, and paid search.

Often, social media is left out of that mix or only done in a way that meets a bare minimum to show the business is real.

Social media doesn’t have to be a massive commitment or time investment. It also doesn’t have to be a big mystery as to how it could impact the business and fit into the marketing mix. By working smarter and not harder, you can use eight tips to put together a social media strategy that makes sense for the resources you have and ultimately can engage your audience and positively impact your business.

1. Identify Personas
There are a lot of resources that speak to the process of persona development and how it can help in the content marketing and overall marketing strategy for your business.

If you haven’t defined who the target audience is for your products, services, or offering, then you should start here. You don’t have to go through a massive branding or research project to get to the info you need.

If you don’t know where to start, I suggest jumping into your current Google Analytics account and activating the interests section and seeing which affinity groups are noted. If you don’t have the luxury of current data, you can dig into the Google Ads display planner and Facebook ad planning tools to explore the options for interests, demographics, and behavior and see how the categories and targeting fit with your understanding of your clients or customers. Using any working or refined models of specific personas, you can save time and fine tune your messaging and targeting in the social media networks to cast the right-sized net and get specific enough with your content.
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Great article, I would also add the many tools that help schedule tweets and help keep track of what your audience is tweeting. Some of these tools are tweet deck and Hootsuite, but there are many more to choose from that may fit your company's needs.
 
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Doing social media marketing for a living, the list makes sense to me. But having been exposed to a lot of business owners, I can understand why they would find social media marketing overwhelming and tedious. If you want it done right, it's best if you hire a marketing person to do social media marketing. But if you want to give it a try yourself, start with small, simple tasks first. I recommend learning how to do the tracking and analytics first. This will help you understand what you're doing right and what you're doing wrong. Once you have this in place, it would be easier to see if the actions you take are making an impact. Plus, it's easier to scale your social media activities when you already have your analytics in place.
 

MerleneNMS

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With the evolution of social media algorithm, understanding how to drive traffic to your website and social media sites is important. By incorporating SEO, which includes relevant keywords in your content, there is a high possibility that customers will be able to find your platform fast.

Aside from what has been mentioned, advertising through social networking sites by posting informative visual-based contents should be executed as it will surely engage your target audience. As a result, free customers will be converted into paying customers.
 

ravva

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Got It, Thanks for sharing the very informative information.
 

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