Social Media Engagement Drop

Users who viewed this discussion (Total:0)

Staggered

Member
Joined
Jul 7, 2018
Messages
3
Points
3
Hey all,
So I have noticed recently that our social media engagement has dropped wayyyyy off. Typically if we posted a photo on Instagram, we would have anywhere from 35-70 "likes". Now I noticed when we post, it gets 10 if we are lucky. I'm fairly certain FB and IG have changed their algorithms for business pages. Has anyone else noticed this happen? Is there anything that you have done to combat the decline? Has anyone found any other social media platforms besides the main three to advertise and promote content on?
 

djbaxter

Administrator
Joined
Nov 10, 2016
Messages
1,986
Points
113

johnmart

Member
Joined
Nov 15, 2018
Messages
21
Points
3
For last 6 months ago there are so many changes done by Google and other social media to provide better information based on search query. So there is the single reason to drop social traffic on your business accounts. Basically, Instagram and Facebook Changes there an algorithm changes done impact on social traffic.
 

djbaxter

Administrator
Joined
Nov 10, 2016
Messages
1,986
Points
113
For last 6 months ago there are so many changes done by Google and other social media to provide better information based on search query. So there is the single reason to drop social traffic on your business accounts. Basically, Instagram and Facebook Changes there an algorithm changes done impact on social traffic.
I'm not sure I understand what you are trying to say here.

First, Google is not social media per se; it's a search engine. To equate it with Facebook, Instagram, etc., makes no senze to me.

Second, I don't see anything in the changes Google has made in recent years and months that would suggest "dropping social traffic". They are apples and oranges. You use social media for branding and for marketing and promotion, not for search engine ranking.
 

Weekly Digest

Weekly Digest
Subscribe/Unsubscribe
Top