Julia Sta Romana

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Because I'm a sucker for any new technology in marketing, found this today and got excited 🤩🤩🤩

"After announcing its coming 'Local Lenses' at its Partner Summit back in June, Snapchat's first activation of this type is now live, with Carnaby Street in London the site of Snap's new 'City Painter' collaborative AR project."

Read the full story here: Snapchat Launches First 'Local Lens' Collaborative AR Experience in London

I can just imagine it. AR coupons that direct customers to your shop. AR stocks on the shelf to minimize product damage or shoplifting. It's really exciting guys. I hope we see more developments in this field soon.
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