How to Set Up and Run a Successful Facebook Ad Campaign
by Robert Clough, Search Engine Guide
March 15, 2018

When it comes to social media marketing, Facebook ads are the king. Period.... just can't ignore Facebook when planning any online marketing campaign.

You can promote a range of different things, including:
  • Your professional Facebook page
  • Specific posts on your page (sponsored posts)
  • Specific actions taken by your users
  • External websites (i.e. your official website)
A Facebook ad campaign will target specific users based on their demographic profile, geographic location, and Facebook preferences. The latter includes their likes, follows and favorites, which Facebook monitors in order to enhance its users' advertising experience.... targeting parameters include:
  • Age
  • Sex
  • Location
  • Nationality
  • Language
  • Education level
  • Interests (likes and follows)
  • Friends
  • Relationship status
That way, you can tailor your ads to target specific groups that might be interested in your products or services.

Also, keep in mind that all ads are created and priced according to how many clicks (or thousands of impressions) they will receive. That way, you pay only for what you get.

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