Nov 10, 2016
SEO copywriting: The ultimate guide
by Marieke van de Rakt, Yoast SEO
11 February 2020

SEO copywriting is both a key element and a big challenge in every SEO strategy. As search engines crawl web pages, the content of your website should be fine-tuned to the – ever-changing – algorithms of search engines. In addition to that, you should write clearly so that your audience both enjoys and understands your website. After all, we know that readability ranks.

This complete guide to SEO copywriting takes you through the process of keyword research as well as the 3 stages of the writing process. It will also help you write the readable and SEO-friendly articles your website needs! And last, but not least, we’ll give you some insights into writing content for international sites, and the challenges that come along with that.

This guide to SEO writing covers:



Jun 8, 2021
Thank you for your guidance! In fact, this is beneficial information. I really need to constantly adapt to the search engines and change the appearance of the site/texts/inscriptions. For me, this is not very convenient, but I often do it myself manually. Only a couple of times, I turned to the services of copywriters. They definitely understood search engine optimization, unlike me. I had to spend a long time looking for exactly what idea to put in the texts and keywords to use. Even when I wrote posts on Instagram or Facebook for advertising, I had problems with it, haha. It is better to turn to SEO
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