SEO Cheat Sheet for Small Businesses

[djbaxter]

The SEO Cheat Sheet for Small Businesses
by David Mihm, DavidMihm.com
Sept 9. 2020


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This guide defines a small business as any company that has between 0-1 in-house marketers.

There will be some variation in the SEO Timetable I outline depending on a business’s category (for example, a restaurant may need to spend far more time on reviews and far less time on content creation than a business litigation law firm), but it should be in the ballpark for most businesses.

Table of Contents

• Intro
• Keys to SEO
  • Crawlability
  • Relevance
  • Authority
• SEO Roadmap
  • Keyword Discovery
  • Keyword Theming
  • Site Architecture
  • Content Creation
  • Content Optimization
  • Content Promotion
• SEO Timetable
  • One-time On-Site
  • One-time Off-Site
  • Ongoing Off-Site

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