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ROI of digital marketing

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We are looking into different CRMs and a more holistic digital marketing campaign going forward. I was wondering how you all measure the ROI of your digital marketing goals, and what forms of digital marketing have had the highest ROI?
 

VirtualGlobalPhone

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ideasunlimited1 , i will say its next to impossible if you go to market and ask whats best. Instead you choose where to start and choose the specific channel to reach and customer relationship matching to that.

For example: If you want to sell any innovative technology product than you can start in Exhibition locally in the state and country. In and around that magazine article and advertisement in the next step. After few more the next jump is joint events and participation etc.

Bottom line is before you go to the market be very specific on which type of customer segments you are targeting and in what way you reach them.
 
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