Right and wrong ways to generate quality leads

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simone33

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May 12, 2019
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A lead generation technique that works for one business fairly well might not work for you. In fact, a lead generation source that works best for your competitor might fail to deliver results when you use it.

You have to test and tweak different lead generation sources and techniques. Use multiple techniques and see what works best for you.

To my experience, getting leads by buying them is not the way. Sure, it is a quick way, but the response ratio would be close to zero.

On the other hand, using chatbots, freebies with opt ins, both connected to a strong backend sales funnel works best.

What are your thoughts on this? Please share. Thanks!
 

SkyWriting

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Nov 3, 2019
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A lead generation technique that works for one business fairly well might not work for you. In fact, a lead generation source that works best for your competitor might fail to deliver results when you use it.
What works best is providing your prospect value with every interaction they have with you. If purchased leads are not working, then you are not meeting their needs. You need to know where the leads came from to connect with them.
 
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