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4 Easily Overlooked Reasons Your Online Business is Not Thriving
by Toby Nwazor, Entrepreneur.com
January 16, 2017

Internet businesses have come to stay. According to a Hosting Facts report, there were over 3.26 billion internet users as of December 2015. This amounted to more than 40 percent of the world’s population. In addition, the report showed that digital interactions influenced retail sales to the tune of $2.2 trillion in 2015. Another mind-blowing statistic: There are currently over 966 million websites in the world today.

I strongly believe that wherever internet traffic is, there are business opportunities there. But only business people who are properly informed about the workings of the internet business cycle will benefit from these opportunities.

In short, while we may be in the “internet age,” quite a number of businesses still aren’t taking full advantage of its opportunities and aren't using the right strategies.
  1. You are not investing in online visibility.
  2. Your information is not as secure as you think.
  3. You are not maximizing the social media in your marketing campaigns.
  4. You are not sticking with what works.
The bottom line:
...invest in content creation, structure your website for SEO, utilize the opportunities presented by the social media, use contests and giveaways, invest in email marketing

Read more...

What do you think of this advice? Does it resonate with your experience, for better or worse, in your own business?
 
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