Pinterest Closes In On TikTok & Snapchat with +37% Monthly Users

"New figures from Pinterest suggest it’s easier than ever before to grow an audience, as monthly average users (MAUs) have increased 37% globally.

Although U.S. Pinterest users have grown slower than its international audience, Americans remain the primary source of Pinterest’s revenue and a goldmine of opportunity for marketers to reach and inspire new audiences.

Pinterest reported $582M in Q4 2020 revenue from the U.S., and an additional $123M worldwide.

With growth in every quarter, Pinterest grew its revenue from just over $1B in 2019 to $1.69B for 2020."
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Women were the primary audience to embrace Pinterest when the platform first launched, and still account for 60% of the global platform’s users; however, the company stated in a post on 31st July last year that:

“Gen Z and Millennials are driving much of our growth, with the number of men on Pinterest also jumping nearly 50% year on year, too.”

Last October, the platform also stated that:

“Pinners engaging with shopping surfaces on Pinterest has grown over 85% in the past six months.”"

If you're looking to grow your market, Pinterest just might be the place to be right now.

Full story here: Pinterest Closes In On TikTok & Snapchat with +37% Monthly Users

 

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Globally the way all the governments treating the social giants it appears most of these companies will be in a profit milking mode and may be ready to get purchased by bigger media houses.