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Oracle Corp. is acquiring Maxymiser Ltd., a maker of cloud-based software for mobile marketing.

Terms of the deal weren’t disclosed.

Maxymiser was founded in 2006 and raised capital from investors including Investor Growth Capital, Pentech Ventures and Scottish Enterprises, according to Dow Jones VentureWire records.

The startup’s service enables marketers to test, target and personalize what a customer sees on a Web page or mobile application.

Read more Oracle to Acquire Mobile-Marketing Startup Maxymiser - WSJ
 
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