Optimal Image Sizes for Social Media

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Nov 10, 2016
The Right Social Media Image Sizes
by Brent Purves, SearchEnginePeople.com
June 14, 2018

Quick Guide:
  • Facebook: 1,200 x 628-630 pixels
    • Regular photos: 720px, 960px or 2048px wide
    • Cover photos: 851px by 315pxF
    • File size is less than 100KB
  • Twitter: 440 x 220 pixels minimum (2:1 Ratio)
    • File size up to 5MB
    • GIF, JPEG, or PNG format
    • Images automatically scaled for display
  • Instagram: 1,080 x 1,080 pixels
    "When you share a photo that has a width between 320 and 1080 pixels, we keep that photo at its original resolution as long as the photo’s aspect ratio is between 1.91:1 and 4:5 (a height between 566 and 1350 pixels with a width of 1080 pixels). If the aspect ratio of your photo isn’t supported, it will be cropped to fit a supported ratio."
  • LinkedIn: 552 x 368 pixels
  • Pinterest: 600 x 900 pixels (image aspect ratio of 2:3)
  • "Pinterest puts a limit on the width of the image but not the length. This gives you the opportunity to add a photo that’s square or one that will scale to be even taller. Just remember to make sure you’re creating large images because they add more value."
  • Google+: 497 pixels wide minimum (height will scale); maximum 2,048 x 2,048 pixels