Marketing Myths Small Business Owners Should Stop Believing

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djbaxter

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Marketing Myths Small Business Owners Should Stop Believing
by Meaghan McCarthy, Search Influence
August 29, 2017

When you’re running a small business, it’s often up to you or a member of a very small team to research and make all decisions for the business. And when you’re trying to allocate a marketing budget, being well informed is essential to the future of the business’ success. If you’re considering investing in SEO for your company but aren’t sure if it is going to pay off in the end, get the real facts about common SEO misconceptions.
Myth 1: Only businesses of a certain size, in particular industries, or with certain audience demographics need a website.
Having a website in today’s world is essential for getting found by customers, and everyone can benefit from one. SEO will help you get found by the right audience, no matter how niche your market may be, from HVAC companies and mom-and-pop shops to CNC engineers and doctors.
Myth 2: Keyword stuffing and duplicate content are good SEO practices.


Myth 3: SEO is all about keyword rankings.

There’s more to SEO than sprinkling some keywords into your content and calling it a day. Content creation, link building, local search optimization, and technical aspects of your website, like page speed, are all necessary components of a well-rounded and robust SEO campaign.
Myth 4: Social media is just for sharing pictures of my kids at the beach.
Social media helps you promote your content, share industry news with your followers, show off a bit of your personality and your brand’s tone, and engage directly with your customers. It’s the personal touch that matters in today’s business world. Plus, social media lets you find your customers where they spend the most time.
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