Marketing campaign myths debunked by audience behavior
by Stéphanie Thomson, Think with Google
November 15, 2017

Creating marketing campaigns that really resonate with your target audience can be harder than it sounds. After all, consumers change—their tastes evolve, they enter different life phases, their priorities shift—and it’s hard for marketers to keep up. That’s why a few years ago, a team at Google turned to YouTube, a platform that 1.5 billion people visit each month. Their thinking was simple: you can learn a lot about someone based on what they watch.

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