Julia Sta Romana

Top Contributor
"It's a time for humanity, not an onslaught of promotional e-mails."

Push marketing is currently getting a bad rap for its insensitivity by taking advantage of people who are sincerely looking for information on how to get through the COVID crisis.

But how do you keep your business on top of mind of your customers without being opportunistic?

Simple: by putting your customers and humanity first. Take care of your customers first and they will take care of you.

Read more: Marketing in the Age of Coronavirus: The Dos and (Many) Don’ts

What other marketing dos and don'ts do you think we should observe at this time?


I agree.

Content that helps spread awareness about COVID can also keep a business visible and relevant at this time without being too pushy and insensitive.
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