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Major rebrand for Google Adwords/DoubleClick

Discussion in 'Online Marketing and Advertising' started by mfawcett, Jun 27, 2018.

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  1. djbaxter

    djbaxter Administrator Moderator Member

    Thanks, mfawcett. I was reading that earlier today. It alarmed me initially because I thought it meant they were discontinuing AdWords but it turns out they are just renaming it to Google Ads.

    That makes sense. When they introduced AdWords, all the ads were basically text-based, hence the term AdWords. But today, those ads are increasingly visual and multimedia so the relabeling describes their program more accurately.
  2. mfawcett

    mfawcett MVP

    Yeah - I think this is a good move by Google. They had too many disparate, and confusing platforms for potential customers.
    djbaxter likes this.

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