I will agree with you about profitable blogging being for a select few bloggers. You need that perfect balance of time, software, strategy, and awesomeness to really stand out in a crowded (and growing more crowded by the day) marketplace. The best guide I can provide for anyone wanting to "make money blogging" is to look at profitable bloggers as a guide, not a mold. Your potential path to riches will never be the same as anyone else.I think it is for the select few. At least that's been my experience from doing a bit of research on it. I've had a blog for a while and haven't been able to monetize it very much. To be honest, I really need to put a fair few more hours into it in order to make it viable. I also need to attract more traffic, as at the moment it's not seeing a whole lot. But the concept is certainly working for a lot of the more successful bloggers, who effectively use it as a platform to sell other goods and services.