There's a lot of things you can (and need) to do in order to improve keyword ranking in search engines.
Nowadays, it's all about value. Providing value to your customers and your audience. So on-site SEO isn't just about having the right keywords. You also have to consider accessibility and user experience.
With off-site SEO, it's about the value of your content and engagement.
And of course, you need to have your analytics and place and make sure you adapt to the changing demands of your market. The great thing about the changes in Google's algorithm now is it's really focused on user experience and not so much on how many keywords you stuff in there.
One of the best ways to rank on Google is to write quality contents, add images and video if possible. Then take care of your on-page SEO and build relevant and quality backlinks.
In addition, use long tail keywords with low competition. This types of keywords are easy to rank on Google. Share your post in social media such as Facebook, Pinterest and Instagram for social signals.
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