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Hyundai's Genesis luxury brand is taking aim at Mercedes and BMW

Discussion in 'Cars and Vehicles' started by EF-Roger, Jan 15, 2016.

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  1. EF-Roger

    EF-Roger Member

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    Hyundai's new Genesis luxury brand introduced its first car — the 2017 G90— this week at the 2016 Detroit Auto Show.

    Genesis is a gamble for Hyundai.

    It will be the first dedicated luxury brand to be launched by a major car company since 1989, when Nissan and Lexus launched Infiniti and Lexus, respectively.

    However, Genesis will allow Hyundai to take advantage of the luxury market's higher profit margins.

    Read more Hyundai's Genesis luxury brand is taking aim at Mercedes and BMW
     

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