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Hyundai is going after Lexus and Mercedes with a luxury brand of its own

Discussion in 'Cars and Vehicles' started by EF-Roger, Nov 4, 2015.

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  1. EF-Roger

    EF-Roger Member


    Hyundai Motors announced this week that it will launch a global luxury car brand called Genesis.

    “We have created this new Genesis brand with a complete focus on our customers who want smart ownership experiences that save time and effort, with practical innovations that enhance satisfaction," Hyundai Motors vice chairman Chung Euisun said in a statement.

    The Korean automaker made the decision in an attempt to take advantage of the higher profit margins in the luxury market and to help the company recover from weak earnings, Reuters reported.

    Read more Hyundai is going after Lexus and Mercedes with a luxury brand of its own

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