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Humanizing Your Target Client or Customer

Discussion in 'Marketing and Promotion' started by djbaxter, May 16, 2017.

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  1. djbaxter

    djbaxter Administrator Moderator Member

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    Humanizing Your Customer: What Do They REALLY Like?
    by Alex Morrison, Malamax Content Marketing, Halifax, Nova Scotia
    April 7, 2017

    When it comes to marketing your product or service to your target market, it can often leave you feeling stuck because you have far too many beliefs about who your target audience actually is - you’re essentially too widely spread. And you end up marketing to nobody.



    Read more..
     
  2. Julia Sta Romana

    Julia Sta Romana Member

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    "Paint a picture of this fictitious person and be realistic about it on every level; imagine they are your only customer, and the only one you will ever have. "

    I agree with this but I'm also wondering, what can you do to avoid from being too specific? Would there be a point that your marketing is so specific your target has become too small or you're unable to sell to everyone else?
     
    VirtualGlobalPhone and djbaxter like this.
  3. djbaxter

    djbaxter Administrator Moderator Member

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    Yes, I think so. But I think if you can imagine a specific demographic and then put a "face" or "name" to it and market to that set of persons, then you'll get to what the article is really saying.

    Basically, you cannot market effectively to everyone. What is of interest to a 4 year old boy probably has little or no interest to a 50 year old man (unless of course he is shopping for that boy, but even then the marketing needs to be aimed at the boy). And what is of interest to a 4 year old boy may not even be of interest to a 4 year old girl.

    And so on...
     
    Julia Sta Romana likes this.
  4. Utpal Member

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    Does it really needs to be aimed at the boy? He is 4 years old, wouldn't his parents be the ideal target customers?
     
  5. djbaxter

    djbaxter Administrator Moderator Member

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    Without some form of input from the child as to what he likes or wants, how would the parents know what to buy?
     
    Utpal likes this.

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