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Humanizing Your Customer: What Do They REALLY Like?
by Alex Morrison, Malamax Content Marketing, Halifax, Nova Scotia
April 7, 2017
When it comes to marketing your product or service to your target market, it can often leave you feeling stuck because you have far too many beliefs about who your target audience actually is - you’re essentially too widely spread. And you end up marketing to nobody.
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by Alex Morrison, Malamax Content Marketing, Halifax, Nova Scotia
April 7, 2017
When it comes to marketing your product or service to your target market, it can often leave you feeling stuck because you have far too many beliefs about who your target audience actually is - you’re essentially too widely spread. And you end up marketing to nobody.
You may have so many ideas of who your customer is. It’s the Mom who forgot she has a party of 30 turning up on Saturday, the Secretary at the college who is organizing a get-together for the staff's monthly convention, or the Operations Manager who’s entertaining a party of 10 from the New York office.
This list is looking pretty long. And that’s where the problem lies. You’re trying to target too widely, which is a big no-no. Stop, right now. Your marketing message will be a complete washout if you go down this road.
You need to create a clear image of what one individual, typical buyer is. You will humanize this fictitious person, and paint a clear picture of what they need and what they want. When it comes to fashioning content that is targeted at your market, it will be directed to this single person – what they do, what they like, and where their interests lie.
The problem is, so many people don’t do this and end up failing as a result.
Read more..