1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.
Business or Entrepreneurial questions or obstacles? BizWarriors is completely FREE - paid for by advertisers and donations. Click here to join today! If you're new to the BizWarriors Forum, we highly recommend that you visit our Guide for New Members.

Humanizing Your Target Client or Customer

Discussion in 'Traditional Marketing and Promotion' started by djbaxter, May 16, 2017.

Share This Page

  1. djbaxter

    djbaxter Administrator Moderator Member

    Humanizing Your Customer: What Do They REALLY Like?
    by Alex Morrison, Malamax Content Marketing, Halifax, Nova Scotia
    April 7, 2017

    When it comes to marketing your product or service to your target market, it can often leave you feeling stuck because you have far too many beliefs about who your target audience actually is - you’re essentially too widely spread. And you end up marketing to nobody.

    Read more..
  2. Julia Sta Romana

    Julia Sta Romana Member

    "Paint a picture of this fictitious person and be realistic about it on every level; imagine they are your only customer, and the only one you will ever have. "

    I agree with this but I'm also wondering, what can you do to avoid from being too specific? Would there be a point that your marketing is so specific your target has become too small or you're unable to sell to everyone else?
    VirtualGlobalPhone and djbaxter like this.
  3. djbaxter

    djbaxter Administrator Moderator Member

    Yes, I think so. But I think if you can imagine a specific demographic and then put a "face" or "name" to it and market to that set of persons, then you'll get to what the article is really saying.

    Basically, you cannot market effectively to everyone. What is of interest to a 4 year old boy probably has little or no interest to a 50 year old man (unless of course he is shopping for that boy, but even then the marketing needs to be aimed at the boy). And what is of interest to a 4 year old boy may not even be of interest to a 4 year old girl.

    And so on...
    Julia Sta Romana likes this.

Share This Page

Similar Threads - Humanizing Target Client Forum Date
Targeted Marketing and Controversial Sociopolitical Issues Traditional Marketing and Promotion Mar 29, 2017
Where is your target audience? Find out and go there. Internet Marketing and Promotion Dec 14, 2016
Target Customers With Facebook Local Awareness Ads Internet Marketing and Promotion Dec 5, 2016
How can an Eastern Europe start-up target the Western World? Sales Apr 15, 2016
This new grocery concept should terrify Wal-Mart, Target, and Whole Foods Food and Drink Sep 14, 2015