How to use Amazon and advertising to build a D2C startup

[djbaxter]

How to use Amazon and advertising to build a D2C startup
TechCrunch
August 26, 2019

This article focuses on customer acquisition, particularly Amazon and online advertising, for the direct-to-consumer (D2C) CPG venture. Selling on Amazon, specifically third-party (3P), has become an increasingly important component of the D2C playbook. About 46% of product searches start on Amazon, which makes it a compelling source of sales even for early-stage ventures.

Table of contents

• How to find product-market fit
• How to get started with Amazon
• Maximizing sales on Amazon
  • Titles
  • Image stack
  • Bullet points
  • Descriptions
  • Backend details
  • Browse nodes
  • A+ content
  • Ads
• Getting started with Facebook ads
• Growing sales after you have product-market fit
• What tools and technology to use for your D2C business

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