How to use Amazon and advertising to build a D2C startup

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djbaxter

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How to use Amazon and advertising to build a D2C startup
TechCrunch
August 26, 2019

This article focuses on customer acquisition, particularly Amazon and online advertising, for the direct-to-consumer (D2C) CPG venture. Selling on Amazon, specifically third-party (3P), has become an increasingly important component of the D2C playbook. About 46% of product searches start on Amazon, which makes it a compelling source of sales even for early-stage ventures.

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