How to Set up Click to Call Ads on Facebook

djbaxter

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How to Set up 'Click to Call' Ads on Facebook
by Nathan Mendenhall, SocialMediaToday.com
May 29, 2019

Here's how to set up a 'Click to Call' ad on Facebook.

1. Go into Facebook Ad Manager and set up a new campaign, and choose 'Reach' as your campaign objective.

how-to-set-up-click-to-call-ads-on-facebook.png

2. Apply your desired targeting at the 'Ad Set' level and continue down the flow. Under 'Placements', make sure you select all mobile ad placements (as people can't call you from their desktop).

how-to-set-up-click-to-call-ads-on-facebook-2.png

3. At this point, you'll create your ad as usual, however, under the 'Reach' campaign objective, you have the option to add a URL to your post, which also opens up the 'Call to Action' buttons. Here, you need to select 'Call' and add your business phone number.

how-to-set-up-click-to-call-ads-on-facebook-3.png

Now when users are served your ad in their mobile feed, on both Facebook and/or Instagram, they'll be able to call your business directly in just a couple of taps. This is a great idea for businesses that know they close the most sales by actually talking to the customer on the phone.

As noted, with this technique, Facebook won’t necessarily optimize delivery of your ad to people who are likely to call you, but it will optimize for maximum reach. Consider this as you're optimizing your ad targeting.
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