How To Grow Your Business With Facebook


Nov 10, 2016
How To Grow Your Business With Facebook
by Robert Clough,
June 4, 2019

What once started out as a way to engage with friends and family has now become a way to build a business, Facebook being the main platform. This is due to a large number of people who use Facebook on a daily basis. Facebook is home to around 5 million advertisers. And they aren't leaving anytime soon. It's no secret that Facebook advertising is a successful way to reach a target audience.

Create a Facebook Homepage
The first thing that you need to do is create a Facebook homepage for your business. You should then request a web address that is personalized for your business, and you can then advertise it on other platforms and even print it on your business cards or t-shirts.

Make People Aware of Your Brand
You'll need to grow your page's audience to get the most awareness. There are some easy tips that you can try to help grow your audience. The tips are as follows:
  1. Share your business page on your personal page. This way, all of your friends and family members that already follow you can see your business page and follow it as well.
  2. Use the "Invite" tool to invite your friends and family to like your page.
  3. Ask friends and family members to post a link for your business page on their personal page. The more people who share it, the more people it reaches.
The more people that you can get to interact with your page, the better.

Keep Your Page Active
Your page will need to stay active in order to generate the most activity from potential customers:
  1. Share content that is directly related to your business.
  2. Comment in groups and on other posts.
  3. Communicate with your audience and customers through comments or through a private message.
Use Targeted Ad Campaigns
Using Facebook, you're able to create different types of ads that show up in messenger, Facebook, Instagram, and more. These ads can be created from your own Facebook page.

Use Native Ads
Native ads are viewed over 50% more than banner ads. As native ads become more popular, you'll need to make sure that yours stand out. Do so by using techniques such as the comment bots, which will send an automated message to a user who comments on your posts.

Use Facebook Graph Search
This feature allows you to see what other pages your followers like or follow. Knowing your target audience is the best way to increase rankings in search engines as well as extend your online reach. Once you know what your target audience likes, you'll be lead to other large groups of like-minded individuals who may want to follow your business page too.