Business or Entrepreneurial questions? BizWarriors is completely FREE - paid for by advertisers and donations. Click here to join today! You can now use your Facebook or Twitter account to regsiter or login. If you're new to the BizWarriors Forum, we highly recommend that you visit our Guide for New Members.

How to grow my sales & marketing

Discussion in 'Sales' started by Kevin A, Apr 12, 2017.

Share This Page

  1. Kevin A

    Kevin A Member

    39
    14
    8
    Hello everyone i wonder why we don't call it EntreprenuerFix took sometime for me to find it. So I started a solar company and i been working on fixing the website and finding what i can do to at least gain an email. I really don't know where to find the homeowners to sell solar to i tried groups of my area and been posting and i have got lead but no sale yet and i am getting frustrated. I want to go door to door but i would like to know if i could generate more sales online since everyone is talking about it. I am thinking of doing OSP but i want to know if Entrepreneurs use it for their lead generating not just referring. Thanks everyone i would really appreciate any advice.
     
  2. djbaxter

    djbaxter Administrator Moderator Member

    1,395
    658
    113
    Hi, Kevin. Welcome back.

    BizWarriors was bought by BizWarriors in November 2016 and rebranded.

    What exactly does your company do in the solar industry?

    We state in our forum rules: "Do not post links ask for reviews of your website unless you are specifically asked to do so by an Administrator or Moderator."

    However, this is one of those cases where I am asking you to post it. An industry like yours these days (1) needs to rank well in local search which requires some additional search engine optimization; and (2) increasingly needs to be responsive so that it is easily viewed on smaller screens like tablets and smart phones. Missing wither one of those can leave your website virtually invisible. Post the link and I will check it out for you.

    I think you definitely want to be promoting a service like yours online in today's markets. At the same time, you shouldn't be relying on any single mode for marketing. Use a service like VistaPrint to create some business cards and postcards and drop those off in different neighborhoods, at local stores like grocery stores that have bulletin boards where you can place a postcard, ask local businesses like hardware and home improvement stores if they will allow you to leave some business cards or postcards on display (you can purchase holders from VistaPrint as well) - basically try to find places where you can get your name and the name of your business out there.

    This is probably an excellent time of year to be starting marketing campaigns like that too, with the advent of spring in the northern hemisphere.

    Using social media like Facebook is something else you should be doing... create a company page on Facebook, don't use your personal page, and get your friends to like it and spread the word via their friends.

    I'm not familiar with the acronym OSP. In Canada, that can mean several things. Can you narrow that down for me?
     
    Last edited: May 10, 2018
    azgold and VirtualGlobalPhone like this.
  3. Kevin A

    Kevin A Member

    39
    14
    8
    Thanks @djbaxter for your reply. Yes OSP is Online Sales Pro it's a program that creates capture pages to get emails and numbers to generate leads. I want to try for my business. Now i want to know a business owner who really uses for there business not just a referral program.
     
  4. djbaxter

    djbaxter Administrator Moderator Member

    1,395
    658
    113
    Ok, thank you. I've never used it.
     
  5. VirtualGlobalPhone

    VirtualGlobalPhone Moderator MVP Member

    623
    231
    43
    hey @Kevin A , good to see you back.

    I guess nothing changed .. since i read and replied your early articles. Complaints still continuing ....

    Change the way you are look at world, the "thing" you look at changes.
     
  6. Kevin A

    Kevin A Member

    39
    14
    8
    Thanks bro i see where i need to work in. But i will view things differently.
     
  7. Konstantin

    Konstantin Member

    1
    0
    1
    Hi, Kevin.
    In my country, very popular united discount system for clients - UDS Game.
    Simply put, digitized word of mouth.
    We implement this system in any business. Clients start inviting each other. Increases the traffic of customers. Look, maybe find for yourself something useful for your business.
     
  8. azgold

    azgold MVP Member

    939
    413
    63
    I agree with everything @djbaxter said. You need to concentrate on local, and if it makes sense, online. I won't repeat all his advice but I think it's very sound.

    Re squeeze/capture pages, many companies do that. Is OSP industry-specific in any way?
     
  9. Steven Witham

    Steven Witham Member

    8
    6
    3
    Best thing you can do for your business, Kevin, is automating your marketing. I've worked with some Solar guys before and they solely relied on door-to-door sales. However, once they did try online marketing automation and social advertising they where able to manage their business more efficiently and grow their client base.. load their pipeline with warm leads :)
     
    djbaxter likes this.
  10. jaydenwilliam

    jaydenwilliam Member

    22
    9
    3
    Well, online referral programs are the best way to increase sales and business marketing. Through referral program, you will get the chance to connect with millions of users and get beneficial referrals for your business betterment.
     
  11. pedrocampos

    pedrocampos Member

    75
    35
    18
    Online Marketing is not only a trend, is a where a lot of millionaires are being made and the biggest advantages are that you can automate your business and have time/money freedom.
     
  12. Neha Acharya

    Neha Acharya Member

    5
    2
    3
    Online lead generation is easy and cost effective way to get new leads. Online lead generation methods are,
    • Content Marketing
    • Customer referral
    • SEO, SEM and PPC
    • Cross Promotion
    • Social media
    • Direct Mailing
    These are free medium you can go through which can be very complicated and tedious, instead you can go through some paid tools that provides you the leads and are also reliable such as,
    • LeadLake
    • FrescoData
    These tools will help you to get enough leads you need and can help you to get quality leads.
     
    Edvin likes this.
  13. Gin

    Gin Member

    77
    60
    18
    Using publicity can help build your brand. Use online and offline announcements; for activities that support your local community events, clubs, or, new products, sales events. PR is good for building awareness but don't do it too much. Just another idea to consider.
     
  14. Success Forever

    Success Forever Member

    6
    2
    3
    You need to learn how to pitch yourself bro
    No company can ever grow without sales... you need to find your audience and learn how to sell
    I started out door to door and made incredible money
    There is great money in door to door when you know how and it is especially good for your type of business of solar panels because it is for home owners, so go where your audience is
     
  15. JonMaximus

    JonMaximus Member

    1
    1
    3
    Internet marketing is a new trend, but door to door marketing is still effective. You should try this itself if possible, because some time sales persons provide fake remarks without visiting or you should try some sales force automation app like Feetport that help you to track your sale persons and you can get complete sales status and location status on your desktop or mobile.
     
    Edvin likes this.
  16. azgold

    azgold MVP Member

    939
    413
    63
    Door to door is probably considered novel, now. So much of marketing is digital these days and younger people probably don't have much idea about offline marketing, unless they've been exposed to it, somehow.

    Point is, people don't see it much anymore, so it may stand out.
     
  17. djbaxter

    djbaxter Administrator Moderator Member

    1,395
    658
    113
    Interesting point. Although as the recipient, I usually either don't answer the door or tell them before they can even get their sales pitch going, "No thanks. I'm really not interested.", and Im already starting to close the door as I say that.

    I think the problem with door to door is that there have been so many annoying persistent salesmen and so many scams that no one trusts them anymore.

    If you want to drop off a coupon or an advertising postcard, you can leave it in the mailbox or stick it in the door handle. If I'm interested, I'll call you. If you don't hear from me, it's because I'm not interested.
     
  18. Edvin

    Edvin MVP Member Top Contributor

    315
    282
    63
    If door-to-door is exercised, then it is imperative to budget for and revisit the same locations at-least 3 or more times to re-enforce marketing message.


    ---EDIT---
    DJ's comment made me realize that I was unclear about my post. A tool like Feetport can be utilized to possibly skip existing customers and keep track of number of times door-hangers have been used on a home; but, not to re-irritate someone for door-to-door sales.
     
    Last edited: Jan 22, 2018
  19. djbaxter

    djbaxter Administrator Moderator Member

    1,395
    658
    113
    If by "re-enforce marketing message", you mean drop off more ads in a "not in your face" way, okay.

    If that means, knock on the same doors again, that would annoy the heck out of me and I'd make sure never to use that service.

    I think the mark of a good salesman or marketer is someone who says we're here if you need someone who offers this service, not someone who annoys members of the potential market demographic.
     
    Edvin likes this.
  20. Edvin

    Edvin MVP Member Top Contributor

    315
    282
    63
    Yep, that's what I meant; thank you for clarifying...
    LOL, I can't even imagine anyone trying this...
    "Hi Mr. X, I know you closed the door on me yesterday; but, the way you slammed it just made me think that you might change your mind today":p
     
    Last edited: Jan 22, 2018
    djbaxter likes this.

Share This Page

  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.