I've been struggling to determine which path I take in my marketing efforts to reach my customers. In simple terms I have a business that offers services to other businesses, and in order to get my customers' (the business owner or manager) attention I was thinking of advertising to their employees instead, in hopes that they will elevate the message to the owner or key decision makers.
I am thinking this is the route to take because I havent found an efficient way to target large groups of business owners who have my desired customer profile. In essence what I'm saying is that it seams easier to advertise to individual people on social media than it is to advertise to business owners. Is there any truth to that statement?
Also, I feel that if an employee is interested in our services and they recommend it to their boss or owner, it would carry more weight than if it came directly from me in the form of a sales pitch letter or other promotional material.
Any thoughts?
I am thinking this is the route to take because I havent found an efficient way to target large groups of business owners who have my desired customer profile. In essence what I'm saying is that it seams easier to advertise to individual people on social media than it is to advertise to business owners. Is there any truth to that statement?
Also, I feel that if an employee is interested in our services and they recommend it to their boss or owner, it would carry more weight than if it came directly from me in the form of a sales pitch letter or other promotional material.
Any thoughts?