How to create a YouTube Business account

djbaxter

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How to create a YouTube Business account: best practices for new channels
by Brent Barnhart, SproutSocial.com
May 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. But for businesses on the fence about video marketing, we’ve almost reached the point of “now or never.” The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. The good news? The options are seemingly endless for brands regardless of their target audience or budget.

Want to create bite-sized commercials to attract customers? Check.

Looking to educate your target audience with how-tos and tutorials? YouTube’s gotcha covered.

Heck, just want to go behind the scenes and show folks what life is like at your business? Totally fair game.

That said, you’re going to need to figure out how to create a YouTube account if you want to take advantage of the platform. Before hitting “record,” it pays to understand how to set up and optimize your channel properly. You will find that with proper optimization, viewers will come rolling in!

If you’re a total newcomer to YouTube, don’t sweat it. The process is relatively straightforward and creating your channel only takes a few minutes. In this step-by-step guide, we break down how to create a YouTube channel for businesses of all shapes and sizes.

How to create a YouTube Account: the basics
Here is a high-level overview of our five key steps to follow when creating a YouTube account:
  1. Sign into an existing Youtube account, or create a new, dedicated account specifically for your YouTube business channel
  2. Click on the avatar icon on the top right corner of the screen
  3. Click on “My channel” from the drop-down options
  4. For personal YouTube account creation, input your first and last name into the required fields. For YouTube for Business account creation, click “Use a business or other name” which will lead you to a screen where you can enter your brand’s name
  5. Click “Create” to activate your new YouTube account
Now that we have outlined the Youtube account creation overview, let’s dive deeper to walk through each step:

First things first: Before you can get started on YouTube, you’re going to need a Google account.

Now, you can either create a new, dedicated account specifically for your YouTube business channel or use an existing, personal account. Creating a new login is often ideal as you don’t have to worry about security issues tied to your personal Gmail. This is also a good idea if you’ll be sharing the account with others. Ultimately, the choice is up to you. As a side note, you don’t have to use your business’ name when creating a Google account. YouTube gives you the option to use a business name or your own, which we’ll cover shortly.

Once you’ve created your Google account, make your way over to YouTube’s homepage. To begin customizing your channel, click on the avatar icon on the top right corner of the screen. Click on “My channel” from the drop-down options. You’ll then be prompted by the following screen which asks for your first and last name. Notice that YouTube also gives you the option of using a business or product name for your channel as noted earlier.

Unless you’re a solo business owner that wants to be associated with a personal brand, creating your channel as a dedicated business account makes more sense. Click “Use a business or other name” which will lead you to a screen where you can enter your brand’s name. The name you choose will be the one associated with your YouTube business account.

Now that you know how to create a YouTube account, it’s time to make your channel a bit less bare-bones. Below we’ve outlined the steps to fine-tuning your channel to attract attention from viewers and search engines alike.
Read more...
 

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