How to Build a Profitable Brand on Amazon
by Ron Dod, Visiture.com
Jan 17, 2020
by Ron Dod, Visiture.com
Jan 17, 2020
Learning how to sell on Amazon through the various visibility, awareness and trust factors involved is more intensive than novices might believe. For starters, potential merchants must consider questions like:
These are just a taste of the many questions that would-be retailers must wrestle with in becoming a formidable eCommerce merchant. However, what is not in question is the power of Amazon. As it stands, the marketplace touts a staggering 105 million Prime members in the U.S., let alone those who do not pay for such premier status.
- How will the business be financed?
- What products should be sold?
- How can one be sure of the profitability of said items?
- Which sales channels will be used (e.g., a dedicated website, eBay, Amazon, etc.)?
- How will multiple sales channels be coordinated?
- What is the brand’s plan for scalability?
Because of this kind of industry dominance, scores of sellers believe that the online retail behemoth will cut into their profit margins and inhibit growth. For certain types of merchants, these fears are not unfounded. That said, there is a significant upside to learning how to sell on Amazon as a Feedvisor survey revealed that nearly 20 percent of respondents grossed more than $1 million in sales in 2018.
For those who wish to throw their proverbial hat in the Amazon ring, here is the necessary information for creating a profitable eCommerce presence through the world’s largest retailer.
Choose the Right Products to Sell
For all sellers, success starts with finding the right products to sell. But, how exactly can aspiring retailers figure out which items wield the appeal and demand to help build a burgeoning business?
Just like there are great SEO tools to invest in for helping to obtain better SERP rankings, there are product identification and discovery platforms that can aid merchants in finding the right items to sell.
Take a look at what Amazon is featuring on their homepage currently:
Product discovery tools can help sellers establish potential merchandise picks that are on an upward trajectory, perpetually popular or are underrepresented in a marketplace. Moreover, some of the high-quality product identification tools can help to uncover keywords that will assist in elevating an item in Amazon’s SERPs.
For instance, Helium 10 features a myriad of tools that support seller efforts in uncovering profitable products, identifying trends, conducting competitive research, establishing high ranking keywords, optimizing listings and tons of other essential functions. Moreover, Helium 10 offers a free plan (with limited usage), a la carte tool selections and a vast YouTube library that includes tons of tips and tutorials.
Alternatively, Jungle Scout is one of the most popular Amazon toolkits available online. With this platform, retailers can access a product database for retail research, a product tracker to monitor items over time, keyword tools, email automation services, an Amazon FBA training academy and tons of other valuable features. Additionally, Jungle Scout provides users with a Chrome extension that highlights sales estimates, profit projections, competitive metrics and other data based on the product page a user is currently viewing.
These are just a couple of the must-have tools for competing on Amazon. ....
Optimize Product Listings for Search
As it stands, the number of products on Amazon comes in at nearly 120 million. Suffice to say that product page optimization is important if retailers want their merchandise to surface, let alone reach the top of the results pages.
However, to optimize pages properly, retailers must understand the tenets of Amazon SEO and the tactics necessary for dominating the company’s SERPs.
As far as the company’s algorithm is concerned, it takes two factors into account: relevance and performance.
Given the importance of relevance (products only surface if the searched keyword is included), conducting keyword research for Amazon is of prime importance.
Utilizing accurate and profitable keywords in a product’s title, description, bullet points and backend search terms is crucial for optimizing a listing for relevance. ....
Utilize Professional Product Images
When establishing methods for how to sell on Amazon, it is critical to understand the massive role that images play in profitability. Great product images are an online retailer’s most useful defense against ROPO (research online, purchase offline), which Amazon is used for by consumers quite frequently.
The plain fact is that merchants who decide to utilize Amazon must generate stunning images that sell for their product pages. Anything less will force buyers to purchase from another seller with better pictures or from a brick-and-mortar location. Additionally, the professional images used must adhere to Amazon’s image requirements and be zoomable for consumers to get the best look possible at what they are considering purchasing.