How the Three Why Can Help You Find Purpose in Your Business

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djbaxter

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How the "3 Whys" Can Help You Find Purpose in Your Business
by Miranda Marquit, Due.com
October 15, 2018

Using the “three whys” is about getting to the heart of the purpose in your business. You start by asking yourself why you’re starting the business you start. For example, I might focus on my freelancing business.

Why am I starting a freelancing business?

That first question forces me to ask why I’m starting. So I answer with: “So I can earn money while working from home.”

Next, you drill down deeper, asking the second why. “Why do you want to earn money while working from home?”

The answer to that question, for me, was, “To be able to spend more time with my son and be available for him while still paying the bills.”

So now we’re getting somewhere specific and concrete.

The third why is, of course, why I want to spend time with my son while being able to pay the bills.

And my answer is that I want to have a good, meaningful relationship with my son while maintaining the financial stability that allows us to focus on our relationship.

This exercise can work for any number of businesses. You can use the “three whys” to follow your line of reasoning for making more money, helping others with your product or service, or any number of things.

Once you get to your third why, you have a good idea of your purpose, and you can focus on that.

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