How Much Should I Invest in Marketing?

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Dandelion

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Want to start a new business. It's about selling home cleaning products. What is the percentage of whole budget should I invest for marketing? I think it would be around 9-12% of whole budget.
 

Zuckerberg Jr

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I think you can start 10% of your whole budget. As you are in home application I suggest you to use social media adds as well as TV ads. You know TV ads are quite expensive but it has great impact. Use A/B testing as much as you can
 

Twista Tom

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Marketing is everything is you are starting a new business. If possible try to reserve 20% of your whole budget for marketing.
 

dwhs

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Yeah we are around 10% budget for marketing but sometimes we bump it up over 30%. The average is probably around 15% a little low I think. It's just hard to get a solid ROI, or even close. Adwords was the only one that worked before but even Google is not giving a good ROI now.
 

Niche

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I'm constantly shocked that small businesses and entrepreneurs do not want to invest in marketing. The slipperyness of the ROI is what causes this hesitation and things seem to be constantly changing in the online landscape. What has a hot idea last months seems to be a hot brick this month.
 

Apollyon

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Personally I'd invest at least 15-20% of your budget into some sort of marketing. You're a new business in iirc a very competitive niche. You need to get word out fast
 

dyanmarie25

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Since you are just a newbie in this kind of business, I suggest don't invest too much money on marketing, I think 10% of your budget is already good enough for you to promote your products. You can just start by advertising your products/items through various social media sites. Take advantage of the internet and its perks.
 

111kg

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Want to start a new business. It's about selling home cleaning products. What is the percentage of whole budget should I invest for marketing? I think it would be around 9-12% of whole budget.
It depends of a lot of factors. At a first glance, the budget depends of:
1) your budget;
2) how big is your company;
3) the average costs of advertising in your area.

Do you have an online store too? If yes, then the whole marketing project might be more complicated, especially as it isn't as easy as it used to be some time ago to reach your potential customers.

What are your plans at the moment?
 

@RetoWolf

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I might be a bit late to your thread... But I would encourage to do some calculations on marketing opportunities first. If you don't have an ROI mindset when it comes to marketing it will be rather costly and potentially inefficient. So start by defining your target audience (as narrow as possible), then size the universe (i.e. how many of them are there), then asses your market opportunity (how many are in the market to buy and will they buy of you or a competitor) then figure out if you were to convert all these potential what the maximum revenue would be you can make. Once you know that figure you can determine how much of that you should spend on marketing. Message me if you want me to elaborate further.

Hope that helps,
Reto
 

Capital SEO

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Look at your budget, co sider your ither costs and invest as much as makes sense to invest.

Remember, what you get out of marketing is aligned with how much you put in.

Good luck!
 

Joe

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What if your business is a B2B,is advertising as much as a priorit, when you could make a few calls?
 

@RetoWolf

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What if your business is a B2B,is advertising as much as a priorit, when you could make a few calls?
Hi Joe

With B2B you might use different channels yes, but in general terms B2B tend to spend less $$$ overall but more marketing per sale. This is because you have fewer buyers but with a much bigger potential to purchase volume of you. For example if you are selling pens... You have a newsagency and you are selling 1,000 pens a year to consumers. You'd have to convince 1,000 buyers to buy that pen. This might cost you a lot because your product is quite generic. Now you are a pen manufacturer and you sell to newsagencies or someone like officeworks. You would still sell 1,000 pens but you only have to convince that one newsagency to buy 1,000 pens... You will obviously choose different channels to advertise, but you will also make less money if you only sell 1,000 pens (wholesale pricing and all)...

Hope that helps,
Reto
 

Jack Benoit

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  • Fоr B2B firms, mаrkеting budgеts аs а % оf firm rеvеnuе fеll within thе 5-6% rаngе
  • Fоr B2С firms, mаrkеting budgеts аs а % оf firm rеvеnuе fеll within thе 11-13% rаngе
  • Асrоss bоth есоnоmiс sесtоrs (B2B & B2С), mаrkеting budgеts hаvе dесrеаsеd frоm lаst yеаr
  • Mаrkеting budgеts fоr firms sеlling prоduсts tо thе соnsumеr mаrkеtplасе (B2С) inсrеаsеd frоm lаst yеаr
  • B2B budgеts hаvе inсrеаsеd tо thе 7-9% rаngе
  • B2С budgеts аrе hоvеring аrоund thе 9% mаrk
Bаsеd оn thеsе rеsults, wе sее thаt B2B mаrkеting spеnding hаs inсrеаsеd оvеr thе pаst соuplе yеаrs, whеrеаs B2С mаrkеting spеnding hаs асtuаlly drоppеd а bit.
 

Asfan

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As far as I know in the beginning they spend good money on advertising to make people remember the product. It all depends on the budget in figures. You decide.
 

janeoftrades

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Want to start a new business. It's about selling home cleaning products. What is the percentage of whole budget should I invest for marketing? I think it would be around 9-12% of whole budget.
Focus on free marketing first.
So worry about SEO.

I was just reading an article about this.
It's here: Product Attributes: What Consumers Want to Know and How to Give It to Them

And I can't tell you how many times I've asked a client about doing some of the basic tasks they need to do to help promote their business.

As an example, you're a product.
I'd go to Amazon, read the reviews of products similar to yours, and then use that customer language (the one that gave 4-5 stars) in your product's description.

This'll help people find your product AND help your website rank.

Get it?
Hope that helps.
 
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It depends on your budget, the size of your company and your product. I would go up to 25%. Do not underestimate promotion, it's one of the biggest factors regarding the growth of your sales.
 

jthomas2121

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Depends on your target audience, business revenue, goals, and a number of other factors. I've discovered that sometimes it's not even about the marketing budget, but the tools you have at your disposal that'll make the biggest impact early on. Some business tools are simply better than others.
 

davidlee21

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10%-20% of your total budget. Choose the marketing depending on your audience and Profit. Keep an eye on the ROI of your business too.
 

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