I typically aim for an audience size of 100,000 - 300,000 for local businesses if I can. You want to be targeting those who you know are interested in your ads, so make sure you're not just throwing in random interests for no reason. It's typically better to start with a more general targeting, and let Facebook's algorithm do the work for you. You can also use pixels and custom audiences instead of trying to get perfect targeting. You can often generate lots of data for pixels using engagement ads or effective traffic ads to your site/landing page and build custom audiences and look-alikes from them. The pixel will also learn the type of people who engage with it, showing it to similar people, once again eliminating the need to learn the perfect targeting.
What do you think about this?
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