How does the calculator attract customers?

Is the calculator a useful tool?

  • Yes

    Votes: 1 100.0%
  • No

    Votes: 0 0.0%
  • I do not know

    Votes: 0 0.0%

  • Total voters
    1

Robert Adams

Member
Joined
Nov 24, 2017
Messages
7
Points
3
Hi! There was such question: how the calculator widget on a site will help to involve new clients? I recently found such a service uCalc is a universal builder of calculators and forms where it is claimed that the calculator will help attract new customers and promote the site in search at the expense of low-frequency requests, supposedly influenced by behavioral factors. Is it so? What say, share the experience, who has already tried similar widgets? Is the calculator really helpful?
 

Edvin

MVP
Joined
Oct 2, 2017
Messages
317
Points
63
I used to do affiliate marketing for Tax industry and executed PPC campaign ads liker "Free Tax Calculator", which generated a-lot of leads. The free calculator, along with my other terms, ad helped me achieve a top performer ranking in the affiliate network and was able to generate approximately $60k gross revenue ($30k net) in 4 months of tax season.

Admittedly, the product was marketed as calculator so the consumer would get the opportunity to use the product and only pay during filing; so, it wasn't much of stretch for the customer to change from lead to sale because they would not want to take the time to do data entry on a competing (or paper) product to finish their taxes.

Later the vendor changed from lead to sale model, which affected my conversion rate; thus, it meant that I had to target new terms and new audience. I abandoned the affiliate marketing because it was becoming a full time job in addition to my employment.

Though the free calculator was no longer profitable for me based on the affiliate pay-out, it was still valuable to the vendor because it had a low cost per acquisition and conversion.

Additionally, almost "Free" anything does a great job of pulling traffic (paid or organic)

---- EDIT 11/30/2017 ---
I just linked to a calculator for an ad; so, this provides an impression and brand value for the respective business.

Q: Your question: is the calculator valuable?

A: It depends on numerous factors:
  • How much does it cost to add-it to the site?
  • Is there a content strategy in place to maximize traffic?
  • Do you have analytics in place to track the extra impressions/leads?
 
Last edited:

Jessica A.

Member
Joined
Sep 11, 2017
Messages
48
Points
18
Yes, it is quite useful especially for those who are on a tight budget but needed something done for their business. A tool like that would automatically compute their expenses on a yearly, semi-annual, quarterly or monthly basis. Paying for services on a yearly basis would greatly save money of course but they'd have to shell out a larger amount then usual.
 

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