- Oct 27, 2018
How do you qualify sales leads for your business to help you identify a good lead vs. a bad lead for your business?
I agree. You have to make sure to micro sell at every stage of the sell. Who are you trying to reach, how do you reach them and how do you keep them.I believe you qualify leads multiple times through the selling process. One way at the pipeline phase is to match the person to your "business persona" - thy type of people you seek to sell to. If that is a match, timing, funding, evaluation and selection process, are essential to determine. I find that clients who identify other people in the decision process are often more qualified - at least in software sales. Its not too often that one person makes the buying decision. Hope this helps.