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How do successful brands build without any advertising ?

Discussion in 'Marketing and Promotion' started by zyra kate, Jul 27, 2017.

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  1. mentrabi

    mentrabi Member

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    Agreed on the small business budget if already existing, our old brick and mortar retail store would have had a hard time building that in without significant changes.

    It was a suggestion based on OP current status, from the ground up its entirely possible to build this into the business model.

    To your second point, depends on op goals. you don't have to spend that much perpetually, and my guess is given the limited nature of where this type of business can work, may not need to.

    However I argue that it's a good starting point because you gotta get heard and seen before word of mouth starts to carry you. A bank or investor is going to want to see this as part of the strategy, in some capacity.

    There is of course the other direction, squeezing your personal network as initial customers and focusing local. Cheap, low risk, and Airbnb did it!
     
    djbaxter likes this.
  2. by the every successful brand stand a huge investments in advertising, it's rather hard and time-consuming and as initial step you can try SNS, like facebook and instagram, blogs.
     
  3. Small to Feds

    Small to Feds MVP Member

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    Advertising is a single word to describe what is a compendium of available exposure, both directly and indirectly, particularly in social networking. Small businesses use that medium to succeed. Personal, professional and business branding is occurring regularly, whether or not we are aware of it.

    From our web site presence to our postings on the sites of others, from our credit ratings to our cell phone records and application navigation, we are tracking others and being tracked ourselves.

    Deciding to become active in social networking is really a matter of managing personal, professional and business images/brands or having them manage us.

    THE INTEGRATED SOCIAL NETWORK

    Networking is a vital tool in achieving an image/brand. Establish a network like a wheel. The hub is core content (web site, blog, books, articles, useful materials). The spokes leading from the hub are the tools to network content that is linked to the hub.

    Contacts are the engines that power the wheel.

    Content is the fuel that feeds the social networking contacts and powers the wheel.

    As the wheel turns, the quality of the networking improves with feedback and the wheel climbs the optimization hill of the major search engines (SEO).

    Limiting factors are the quality of the core content and knowledge/persistence in networking.

    Wheel%2Band%2BHub.jpg




    CONTRIBUTE TO OTHERS

    Blog, post and contribute to Q&A features on several sites:

    1. It allows insight in solving the difficulties of others; always a satisfying achievement, dovetailing with professional endeavors and creating a positive image.

    2. The manner in which a response is worded conveys values, expression, opinion, and insight to others who may wish to team, counter with a disagreement or pass on a reference to others; all healthy forms of communication.

    3. Ratings features allow evaluation of responses by a large peer group.

    4. With the growth of social networking international participation increasing dramatically, it provides insights into perspectives from other nations and cultures; a valuable input in the wired global economy these days.

    5. The historical record of questions and answers, posting content and feedback is searched regularly by a large, world-wide community and draws others to profiles and web sites long after the initial dialogue has occurred.

    MAKE PRUDENT JUDGEMENTS

    Evaluate other net-workers for consistency. Value the participants who realize these are huge and open forums and who keep an open mind to input.

    Do not value narrow minded use of these features for exclusively personal or business gain, control freak attitudes, and those who delete replies or answers because they disagree with the responses they are getting or are not getting what they perceive to be desirable results.

    THE END PRODUCT:

    A brand, an image and valued content, carefully cultivated, exchanged and viewed regularly with others and communicated for success.

    Please see the below link for an example of how the above principles are applied.

    Integrated Utilities Linked as a Composite on "About Me"

    SMALL BUSINESS FEDERAL GOVERNMENT CONTRACTING (SBFGC): Why Social Network To Promote Your Small Business?
     
    djbaxter likes this.
  4. ChowShow Member

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    it's impossible even for "hugely successful" brand to grow without proper promotion and advertising, the greater the brand name, the larger finances they spend for ads. just take a look at apple, before launching a new product they are doing a great ad work (BLT ads) they start rumoring and intriguing the public with the new launch, but it's much more easier for them than for, for example, huawei in the US. I mean people already know them, no need to put that much effort into ads, once you hire a blogger to post about new iPhone, other people will catch in the air and with the power of word of mouth spread the news around within 1 day or even less.
     
  5. jacekstrupinski

    jacekstrupinski Member

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    Probably there's rarely or never something like no advertising. Even brands like Tesla, which claims to spend no money on marketing, do some advertising but in a different way - by Elon Musk's personal brand.

    I think you have to have a unique and extremely expensive luxury product backed by a personal brand or business partners to consider lowering expenses on casual marketing.

    And you know, no advertising policy, if everyone else is advertising, is actually a kind of advertising itself:)
     
    djbaxter likes this.

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