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How do successful brands build without any advertising ?

Discussion in 'Marketing and Promotion' started by zyra kate, Jul 27, 2017.

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  1. mentrabi

    mentrabi Member

    Agreed on the small business budget if already existing, our old brick and mortar retail store would have had a hard time building that in without significant changes.

    It was a suggestion based on OP current status, from the ground up its entirely possible to build this into the business model.

    To your second point, depends on op goals. you don't have to spend that much perpetually, and my guess is given the limited nature of where this type of business can work, may not need to.

    However I argue that it's a good starting point because you gotta get heard and seen before word of mouth starts to carry you. A bank or investor is going to want to see this as part of the strategy, in some capacity.

    There is of course the other direction, squeezing your personal network as initial customers and focusing local. Cheap, low risk, and Airbnb did it!
    djbaxter likes this.
  2. SmithParis

    SmithParis Member

    by the every successful brand stand a huge investments in advertising, it's rather hard and time-consuming and as initial step you can try SNS, like facebook and instagram, blogs.
  3. Small to Feds

    Small to Feds MVP Member Top Contributor

    Advertising is a single word to describe what is a compendium of available exposure, both directly and indirectly, particularly in social networking. Small businesses use that medium to succeed. Personal, professional and business branding is occurring regularly, whether or not we are aware of it.

    From our web site presence to our postings on the sites of others, from our credit ratings to our cell phone records and application navigation, we are tracking others and being tracked ourselves.

    Deciding to become active in social networking is really a matter of managing personal, professional and business images/brands or having them manage us.


    Networking is a vital tool in achieving an image/brand. Establish a network like a wheel. The hub is core content (web site, blog, books, articles, useful materials). The spokes leading from the hub are the tools to network content that is linked to the hub.

    Contacts are the engines that power the wheel.

    Content is the fuel that feeds the social networking contacts and powers the wheel.

    As the wheel turns, the quality of the networking improves with feedback and the wheel climbs the optimization hill of the major search engines (SEO).

    Limiting factors are the quality of the core content and knowledge/persistence in networking.



    Blog, post and contribute to Q&A features on several sites:

    1. It allows insight in solving the difficulties of others; always a satisfying achievement, dovetailing with professional endeavors and creating a positive image.

    2. The manner in which a response is worded conveys values, expression, opinion, and insight to others who may wish to team, counter with a disagreement or pass on a reference to others; all healthy forms of communication.

    3. Ratings features allow evaluation of responses by a large peer group.

    4. With the growth of social networking international participation increasing dramatically, it provides insights into perspectives from other nations and cultures; a valuable input in the wired global economy these days.

    5. The historical record of questions and answers, posting content and feedback is searched regularly by a large, world-wide community and draws others to profiles and web sites long after the initial dialogue has occurred.


    Evaluate other net-workers for consistency. Value the participants who realize these are huge and open forums and who keep an open mind to input.

    Do not value narrow minded use of these features for exclusively personal or business gain, control freak attitudes, and those who delete replies or answers because they disagree with the responses they are getting or are not getting what they perceive to be desirable results.


    A brand, an image and valued content, carefully cultivated, exchanged and viewed regularly with others and communicated for success.

    Please see the below link for an example of how the above principles are applied.

    Integrated Utilities Linked as a Composite on "About Me"

    SMALL BUSINESS FEDERAL GOVERNMENT CONTRACTING (SBFGC): Why Social Network To Promote Your Small Business?
    djbaxter likes this.
  4. ChowShow

    ChowShow Member

    it's impossible even for "hugely successful" brand to grow without proper promotion and advertising, the greater the brand name, the larger finances they spend for ads. just take a look at apple, before launching a new product they are doing a great ad work (BLT ads) they start rumoring and intriguing the public with the new launch, but it's much more easier for them than for, for example, huawei in the US. I mean people already know them, no need to put that much effort into ads, once you hire a blogger to post about new iPhone, other people will catch in the air and with the power of word of mouth spread the news around within 1 day or even less.
  5. jacekstrupinski

    jacekstrupinski Member

    Probably there's rarely or never something like no advertising. Even brands like Tesla, which claims to spend no money on marketing, do some advertising but in a different way - by Elon Musk's personal brand.

    I think you have to have a unique and extremely expensive luxury product backed by a personal brand or business partners to consider lowering expenses on casual marketing.

    And you know, no advertising policy, if everyone else is advertising, is actually a kind of advertising itself:)
    djbaxter likes this.
  6. Gary Trifone

    Gary Trifone Member

    Every successful business is successful due to advertising. So the answer would be ZERO.
  7. Edvin

    Edvin MVP Member Top Contributor


    *** Hi everyone, I have magic beans to sell if any one is interested ***

    I really dislike the articles like 10 Cut Brands So Popular They don't need to Advertise because they are misleading and not helpful. Lets be clear about something:

    No Advertising + No Sales strategy + No Networking = No money

    So, lets look at a few example from the article:

    1) Huy Fong Foods - Word of mouth.
    So, this is saying that if I give some of my grandmother's jam to to my next door neighbor, I can expect the word-of mouth to spread like wild-fire and I can become rich. Furthermore, I don't need a placement strategy (i.e. restaurant owners, small grocery markets, manufactures, etc) and share the sales revenue with others to show cost benefit....

    I know, I'm not very convincing on this one; so, lets look at another one....

    2) Costco - You don't think brands have marketing budget and strategy
    Wait, is that a marketing budge?

    3) Krispy Kreme - "The company doesn't do any paid advertising"
    Really? Lets have a peek at the Franchise Disclosure Document on FDDexchange for owner spending requirements:
    Not convinced? There is more:

    As I mentioned earlier, if anyone believes there is no marketing/sales strategy with any business; please contact me because I have some magic beans to sell.
    Last edited: Nov 6, 2017
    djbaxter likes this.
  8. Jessica A.

    Jessica A. Member

    I think what they have is the "Word of Mouth". This is the most effective and inexpensive way that successful companies can keep generating a big income even when they do not spend millions on advertising. If customers have tried and tested that their products and services are good, then there's no stopping them from telling their family, friends and colleagues about it. There's a certain rule called the Rule of 250 wherein everyone has at least 250 people they know of that they can contact. That contact list could be on Facebook or any other social media account, your phone book or just an acquaintance from somewhere. If one customer was highly satisfied with the products/services from a company, then he has the potential to tell 250 people about it and those 250 that he told about it can also tell other people from their own list of 250 and so on.
  9. Robert Adams

    Robert Adams Member

    To some extent, absolutely all successful brands advertise their products or services. Even a very good product without advertising will not be in demand

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