How Can Startups Immediately Gain Media Coverage?

Users who viewed this discussion (Total:7)

MerleneNMS

Member
Joined
Oct 1, 2019
Messages
13
Points
3
There are several methods to gain positive media exposure, and here are some of them.

1. Engage with Individual Journalists
2. Send a Concise Email Pitch
3. Dominate Social Media Through Powerful Content Marketing Campaign
4. Share the Business’ Corporate Social Responsibility (CSR) Story
5. Produce Exclusive Content
 

MerleneNMS

Member
Joined
Oct 1, 2019
Messages
13
Points
3
Hiring staff with the right skills makes everything possible. Huge fund is unnecessary to gain positive media exposure as long as one's staff members are willing to push boundaries.
 

djbaxter

Administrator
Joined
Nov 10, 2016
Messages
2,062
Points
113
MerleneNMS Yes but small businesses often don't have employees or don't have employees to spare or don't have employees with the necessary skills to do what you suggest. Many small businesses, especially when they are first starting up, operate on very tight budgets.

What would you advise in such cases?
 
Joined
Nov 9, 2019
Messages
12
Points
3
Try getting into some hot topics. Getting into media isn't really that hard nowadays. You just have to be creative. There are other paid way to get into highlights but they are super expensive and not every small sized business can get into it. Try to donate a small amount to either a non-profit and also give them free tshirts with your branding that worked out for myself.

Regards,
Shahzad
 

SkyWriting

Member
Joined
Nov 3, 2019
Messages
109
Points
18
MerleneNMS Yes but small businesses often don't have employees or don't have employees to spare or don't have employees with the necessary skills to do what you suggest. Many small businesses, especially when they are first starting up, operate on very tight budgets. What would you advise in such cases?
The reason they are on tight budgets is that they fail to put together effective Marketing plans. Here are two models to shoot for:
1) Use your phone and sell 100 chairs to a restaurant. It'll take a lot of calls and time and strategy.
Take the order to your local bank and ask for a loan for a deposit.
Take the deposit to the chair maker and order the chairs.
Deliver the chairs and get paid. Pay back the loan.
or
2) Buy 100 varieties of chairs and pay for them.
Rent a truck to take them to a building you've purchased and set them on display.
Stand in the store and wait for people to see your store and stop in.

The issue is that #2 has a tighter budget than #1.
The method that is easier on your budget is the one focused on marketing and sales.
If the owner is not focused on Sales and Marketing, then just close the shop now.
 

djbaxter

Administrator
Joined
Nov 10, 2016
Messages
2,062
Points
113
Again, your view of local business is rather narrow and skewed. Not all local businesses are selling products. Many are selling services. And as I've said more than once, they simply don't have the budgets or the employees for extensive marketing campaigns. Many are sole proprietor or mom and pop operations with no other employees at all.
 

SkyWriting

Member
Joined
Nov 3, 2019
Messages
109
Points
18
Again, your view of local business is rather narrow and skewed. Not all local businesses are selling products. Many are selling services. And as I've said more than once, they simply don't have the budgets or the employees for extensive marketing campaigns. Many are sole proprietor or mom and pop operations with no other employees at all.
If they are selling services, then they have nothing else to do besides work on marketing. Services don't sell themselves. Sales and marketing is where any income comes from.
You can double or triple or 10x your income with effective marketing and strategy. You can't do any of those three by working more sweat-hours inside the business.

Start off by selling your most expensive product to your current customer base. This will bring in the most profit for the least effort. Then, amaze them with your delivery and get referrals. Easy money. Or just sell a bunch of dull "stuff" and grumble as you do it.

Then close shop. You can see it happening on any busy street. [ Out-of-business ]
 
Last edited:

djbaxter

Administrator
Joined
Nov 10, 2016
Messages
2,062
Points
113
If they are selling services, then they have nothing else to do besides work on marketing.
Now that's just laughable. Who is providing the services, do you think?

Also, you missed this part:

And as I've said more than once, they simply don't have the budgets or the employees for extensive marketing campaigns. Many are sole proprietor or mom and pop operations with no other employees at all.
 

SkyWriting

Member
Joined
Nov 3, 2019
Messages
109
Points
18
Hiring staff with the right skills makes everything possible. Huge fund is unnecessary to gain positive media exposure as long as one's staff members are willing to push boundaries.
Imagination and strategy is the key for even a one-person business.
Create "News-Worthy" stories and news wires will eat them up.
With practice.

True story - a guy writes a sales page for finding a girlfriend
describing his interests.
Then he writes a story as a reporter making light of the guy.
He submitted the "story" to new wires.
One or two pick up the story.
Then he creates Facebook ads pointing to the story......which is poking fun at the guy seeking love. Facebook allows for "news" ads.
The story goes nation wide and the guy gets letters for dates for the next couple of years. You just need to think stuff up.
 
Last edited:

SkyWriting

Member
Joined
Nov 3, 2019
Messages
109
Points
18
Now that's just laughable. Who is providing the services, do you think?

Also, you missed this part:
No marketing = nothing to do.
Sales and marketing is where business comes from.
If you don't have money for sales and marketing, you have no business.
 
Last edited:

djbaxter

Administrator
Joined
Nov 10, 2016
Messages
2,062
Points
113
No marketing = nothing to do.
Sales and marketing is where business comes from.
If you don't have money for sales and marketing, you have no business.
I disagree. With a lot of small busineeses, they get their customers from word of mouth, local search, and social media: "Can anyone recommend a good plumber near me?".

I think much of what you have said is applicable to B2B marketing. B2C is a very different animal.
 

VirtualGlobalPhone

Moderator
Joined
Apr 22, 2016
Messages
971
Points
63
SkyWriting , don't you feel you are holding on to SALES and MARKETING to tight!!! :). Loosen up and let it go and allow a few words from others also :).

Although we may agree, everything we do is selling but making it into a work profile will surely not viable for many like djbaxter said to @B2C.

Every business owner sole or partners will work hard till they come to a sustainable model after that only, things changes and they may take a risk. But this takes more time in reality. Many may try to do early and loose what they have and suppose. That's one of the many reasons why companies fall flat on the face and disappear.
 

SkyWriting

Member
Joined
Nov 3, 2019
Messages
109
Points
18
SkyWriting , don't you feel you are holding on to SALES and MARKETING to tight!!! :). Loosen up and let it go and allow a few words from others also :).

Although we may agree, everything we do is selling but making it into a work profile will surely not viable for many like djbaxter said to @B2C.

Every business owner sole or partners will work hard till they come to a sustainable model after that only, things changes and they may take a risk. But this takes more time in reality. Many may try to do early and loose what they have and suppose. That's one of the many reasons why companies fall flat on the face and disappear.
There is not even a need for a product or a service before the sale. You can spend 90 days taking orders with not a single thing on hand. Finding what the customer is willing to buy is the only "thing" there is for a business to do. After you have a handful of orders, you can go find a supplier. The entire process starts with making offers to a "hungry" crowd. The owner of a business should never work in the business more than is necessary. They should spend the vast majority of their time finding ways to easily reach their target audience in the most efficient way possible with an irresistible offer.
 

djbaxter

Administrator
Joined
Nov 10, 2016
Messages
2,062
Points
113
SkyWriting you have some very strange ideas about running a business. I don't think they would work for many entrepreneurs, frankly.
 

SkyWriting

Member
Joined
Nov 3, 2019
Messages
109
Points
18
Hiring staff with the right skills makes everything possible. Huge fund is unnecessary to gain positive media exposure as long as one's staff members are willing to push boundaries.
Absolutely. Even if you have to hire a marketing person temporarily. As long as they get good results, the cost is zero. But spending during the sale and after the sale is key to getting repeat business. With no follow up, the customer forgets you exist pretty quickly.
 

SkyWriting

Member
Joined
Nov 3, 2019
Messages
109
Points
18
There are several methods to gain positive media exposure, and here are some of them.

1. Engage with Individual Journalists
2. Send a Concise Email Pitch
3. Dominate Social Media Through Powerful Content Marketing Campaign
4. Share the Business’ Corporate Social Responsibility (CSR) Story
5. Produce Exclusive Content
And all of that is very minimal cost. If you track it carefully, you find what campaigns are bringing in the best results. If you focus on the "lifetime customer value" you find you have a good amount of money to work with. Leverage that with two or three active referral programs and you can pick up additional customers for the same marketing spend.
 

VirtualGlobalPhone

Moderator
Joined
Apr 22, 2016
Messages
971
Points
63
I would never discourage other posters from giving their opinions.
That would be very rude!
SkyWriting , don't take the words out of context. I meant it with a :) in the follow-up of your own discussion.

We love and encourage as many to discuss and share their thought. But words are like 2 sides of the coin don't expect always your side.
 

VirtualGlobalPhone

Moderator
Joined
Apr 22, 2016
Messages
971
Points
63
There is not even a need for a product or a service before the sale. You can spend 90 days taking orders with not a single thing on hand. Finding what the customer is willing to buy is the only "thing" there is for a business to do. After you have a handful of orders, you can go find a supplier. The entire process starts with making offers to a "hungry" crowd. The owner of a business should never work in the business more than is necessary. They should spend the vast majority of their time finding ways to easily reach their target audience in the most efficient way possible with an irresistible offer.
I guess you are simply getting carried away with your words and thoughts by missing the actual discussion and follow-up comments.

MerleneNMS , started discussion specifically on MEDIA EXPOSURE and few ways one can achieve.
 
Top